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Office vacancies could hit 20% next year

The last time vacancy rates were this high was more than 30 years ago. Real estate firm says it’s not that bad.

Rani Molla

Currently, the US office vacancy rate is at 19 percent, according to real estate services company CBRE, which expects that number to top out at 19.9% next year.

The last time vacancy rates were this high was more than 30 years ago and the company doesn’t expect it to go below 18% till 2028.

But there are some key differences this time around.

In the ‘90s the situation was led by an oversupply of office space. Office employment slowed but then quickly recovered.

This time, office job growth is expected to be much softer. Demand for office space has shrunk and remote work has proven a lot stickier than some in real estate hoped. While many people still go into their offices, just 31% of companies require people to be in the office full time, down from nearly half last year. Another third of companies offer full flexibility in where people work, according to the Flex Index.

Both in the ‘90s and recently, real estate developers responded by building fewer offices. But since real estate timelines are very long, many of the office projects that were in the pipeline pre-pandemic have only recently finished. Currently, developers are building 64% less square footage of office space per year than they did before the pandemic.

Additionally, some of the existing office space is being converted into apartments and other types of real estate or being demolished, lessening overall supply.

“In the medium to long run, it's the supply side of office that's really going to bring this thing back into equilibrium,” CBRE Senior Managing Economist Stefan Weiss said.

However, he says the situation isn’t dire because a lot of the pain in office real estate is isolated to certain types of buildings in specific areas.

While vacancy rates are high across markets, cities with highest vacancy rates tend to be in recent high-growth areas (like tech hubs) with a lot of new supply over the last few years. San Francisco, Atlanta, and Chicago top the list.

But even in those cities there are bright spots, and the damage is fairly confined to downtown areas, to buildings from the ‘70s and ‘80s, and to locations that are far from walkable amenities like restaurants, CBRE’s Director of US office research Jessica Morin said.

“If you look at Chicago, Fulton Market, which is that vibrant mixed-use district, has a vacancy rate of 15%,” Morin said. “You compare that to the Central Loop, which is more your office-centric micro district and that has a vacancy rate of 28%.”

To take a broad overview: a small percentage of buildings are doing very poorly, while most of the office stock is doing okay. Two thirds of office buildings are more than 90% leased, CBRE data shows, while just 8% are at 50% occupancy or below.

Rather than doom and gloom, the high vacancy rates simply mean we’re in a tenants’ market, CBRE said, but that also varies by the type of building.

Office rents in prime buildings have held steady and in some cases are rising. In lower-quality buildings, landlords have had to offer concessions like periods of free rent and tenant improvement allowances. Only recently have asking rents in those buildings started to come down.

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Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

business

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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