(Richard A. Brooks/Getty Images)

make a return

Shein wants to move back to China to secure a Hong Kong IPO

The company has struggled to secure a home for its long-standing public ambitions.

8/20/25 5:01AM

New York looked like a no-go and London was taking too long — now, years into its scrambling efforts to secure a place on the public market, Shein is planning to move its base back to China to nail down an IPO in Hong Kong, per Bloomberg reporting.

Homeward bound

The fast-fashion giant known for ultra-affordable clothes of varying quality moved core operations to Singapore in 2021. Now, company execs are hoping a return to the country where it was founded will help get national regulators on board with its public offering plans. Previously, Shein’s efforts to IPO were met with resistance on both sides of the Atlantic, as US and UK lawmakers raised concerns around forced labor and other issues.

With the de minimis trading exemption sewn shut, American shoppers learned to live without cheap Chinese imports... for a month or two at least.

Now, traffic to Temu’s and Shein’s websites is on the up once again, as the two rivals saw site visits rise in July, data from Similarweb shows.

Temu and Shein site visits chart — Sherwood News

Shein’s 85 million figure — the most it’s clocked since at least February 2024 — was slightly outshone by Temu. Indeed, just as it looked like the two might be leveling out in June, desktop and mobile visits to temu.com more than doubled, with some arguing that Temu, owned by PDD Holdings, might already be benefiting from Amazon pulling out of Google Shopping ads last month.

Can Americans live without $1 necklaces, $2 phone cases, and $4 T-shirts? The answer, at least for now, seems to be no — great news for Shein’s hopes that it can finally carve out a place on the stock market.

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American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

American Airlines updates bag fees and Basic Economy fares

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

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Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

Three US airlines have already hiked baggage fees. More are likely on the way.