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Southwest plane parked at gate
(Kevin Carter/Getty Images)
baggage

Southwest struggles with costs, pulls its 2025 outlook on tariff uncertainty

All the big four airlines have now reported first-quarter results, but none of them know what their futures will look like.

Max Knoblauch
4/24/25 7:51AM

Shares of Southwest Airlines slipped more than 3% premarket as the company posted a first-quarter loss and said its nonfuel costs were rising.

In its last full quarter with its famous “bags fly free” policy, Southwest reported revenue of $6.43 billion, above analyst estimates of $6.39 billion. The carrier posted a loss of $0.13 a share, better than the loss of $0.18 expected by analysts.

Despite a slew of cost-cutting measures since it ceded five board seats to activist investor Elliott Management in October, Southwest reported that its nonfuel costs rose 4.6% in the first quarter. The carrier expects those costs to rise between 3.5% and 5.5% in the current quarter. Beginning May 28, all passengers purchasing tickets will have to pay an as yet undefined fee for checked luggage.

Like most of its rivals, Southwest also pulled its financial outlook for the year, saying it would not reiterate its guidance for full-year 2025 or 2026 adjusted earnings.

Amid the current macroeconomic uncertainty, it is difficult to forecast given recent and short-lived booking trends, the airline said.

As tariffs hit air travel, airlines like Delta Air Lines and Frontier Airlines have pulled their full-year guidance, while United Airlines instead opted for the bold strategy of issuing dual forecasts (one for a recession and one for a normal year). American Airlines, which reported Thursday morning, opted to yank its guidance as well.

With investors fearing a tariff-y travel slump, the big four airlines, which collectively control 80% of the US market, have shed more than $32 billion in market cap so far this year as of Wednesdays close.

Southwest bag revenue - Chartr
Southwest is finally looking to cash in on customers checking bags. Passenger volume vs baggage revenue: Chartr

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Reddit bounces on report that it’s in talks with Google, OpenAI on fresh data-sharing deal

Reddit shares were down 5% in Wednesday trading before news that the company is in early talks to make its next AI content-sharing deals with Google and OpenAI sent them back up to roughly flat.

According to reporting by Bloomberg, Reddit is seeking a new data deal structure that includes dynamic pricing and would encourage the companies’ AI users to contribute to Reddit.

Reddit reportedly struck deals of $60 million per year with Google and OpenAI last year. The company scored $35 million in “other” revenue — which includes content licensing agreements — in its most recent quarter. That accounted for about 7% of the company’s overall revenue in the period.

“One of the things that we’ve learned, particularly through the data licensing deals is... how essential Reddit is to AI or LLMs as we know them and the next generation of search,” Reddit CEO Steve Huffman said on the company’s July earnings call. “And so I think a lot has changed over the last couple of years. Every variable has changed since we signed those first deals.”

Reddit reportedly struck deals of $60 million per year with Google and OpenAI last year. The company scored $35 million in “other” revenue — which includes content licensing agreements — in its most recent quarter. That accounted for about 7% of the company’s overall revenue in the period.

“One of the things that we’ve learned, particularly through the data licensing deals is... how essential Reddit is to AI or LLMs as we know them and the next generation of search,” Reddit CEO Steve Huffman said on the company’s July earnings call. “And so I think a lot has changed over the last couple of years. Every variable has changed since we signed those first deals.”

$100B

Alphabet’s YouTube said it’s paid out over $100 billion to creators, artists, and media companies over the past four years — cementing its place as one of the internet’s biggest talent magnets. The Google-owned platform, which turned 20 this year, credited connected TVs as a major driver of growth.

YouTube said the number of channels earning over $100,000 from TV screens has surged over 45% in the past year alone. Meanwhile, ad revenue for YouTube grew double digits in Q2 to $9.8 billion, topping the Street’s estimates.

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Webtoon surges after Disney plans to invest and partner in digital push for brands like Marvel and “Star Wars”

Webtoon Entertainment shares jumped 36% in premarket trading Tuesday after Disney said it’s buying a 2% stake in the digital comics platform. The investment is part of a deal to bring Marvel, “Star Wars,” Pixar, and 20th Century Studios titles into a new streaming-style app run by Webtoon. The offering will launch in Q4 across the US and nine other countries.

“With a new platform that will combine our product and technical expertise with Disney’s full comic catalog, we’re giving new and longtime fans all over the world a new way to discover these legendary characters and stories,” said Junkoo Kim, founder and CEO of Webtoon Entertainment.

The platform is expected to host more than 35,000 titles, mixing archived comics with Webtoon originals. Disney+ perks could also be on the table, giving the service a natural tie-in to Disney’s broader streaming play.

The arrangement isn’t final yet: Disney’s stake and the platform details are still under negotiation. But with Webtoon’s ~155 million monthly active users, the partnership gives Disney a mobile-friendly channel for its comics while Webtoon gains the ultimate IP access.

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