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Square: Why the fintech company is spending $29bn to acquire Afterpay

Square: Why the fintech company is spending $29bn to acquire Afterpay

Square, the other tech company run by Twitter founder Jack Dorsey, has agreed to buy Aussie fintech company Afterpay for a cool **$29bn.**‍

Buy now, pay later

Afterpay is one of a number of companies that makes it easy for consumers to pay for things in installments, rather than all at once, and its popularity has skyrocketed in the last few years, along with a few rivals like Affirm and Swedish company Klarna.

Buy now, pay now (in shares)

Only a small handful of companies have $29 billion of loose cash lying around to spend on an acquisition — and Square isn't one of them. In fact, Square isn't stumping up any cash for the deal, doing the entire thing in equity by offering 0.375 shares of Square in exchange for each share of Afterpay. That's pretty savvy, because the value of a share in Square has more than quadrupled since the start of 2020 as the pandemic turned out to be great for its digital payment solutions and investing products.

It's all coming together

Buy now pay later is hardly a radical new idea. Traditional financing options for cars, phones, fashion and of course homes have existed for literally hundreds of years. All Afterpay does it make it really easy for its 16 million users to defer payments at the point of sale, while charging no interest or fees (unless they miss a payment). For Square this deal means they can now offer the Afterpay feature to its thousands of merchants, and give Afterpay users the ability to manage their payments in Cash App, Square's digital payments app.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

business

Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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