Testing loyalty: Starbucks is changing its rewards program

Disney’s streaming prices are going to infinity and beyond.

Starting October 21, Disney+ with ads will climb to $11.99 a month (from $9.99), while the ad-free Disney+ Premium plan will rise to $18.99 (from $15.99). Annual Premium subscriptions will now cost $189.99, up from $159.99. Disney shares were flat on the news.

Bundles are getting pricier too: the Disney+/Hulu (with ads) package jumps from $10.99 to $12.99, while the Disney+/Hulu/ESPN Select bundle rises from $16.99 to $19.99. The premium ad-free version of that bundle goes from $26.99 to $29.99. Even legacy bundles that subscribers were allowed to keep will see hikes. For example: the Disney+ Premium/Hulu (with ads)/ESPN Select plan will now run $24.99 instead of $21.99.

After increasing prices four times in the past four years, Disney’s streaming unit finally became profitable last year. It’s yet another example of streaming services slowly raising prices and hoping consumers don’t notice or care enough to cancel.

Disney shares are up over 20% over the past twelve months.

Shares of Better Home & Finance soared over 160% Monday after EMJ Capital founder Eric Jackson posted on X, dubbing the online mortgage lender the “Shopify of mortgages.” The post drew attention to BETR’s rapid growth.

He went further, calling BETR a “potential 350-bagger in 2 years.” In a subsequent post, Jackson argued that Better ought to be worth $626 per share today, and claimed that it should be worth $12,000 per share in two years.

Now, these are bold claims, but Jackson is coming off a rather successful called shot as the primary architect of the rally in Opendoor Technologies. After a similar series of posts where Jackson argued that Opendoor would be the next Carvana, retail interest in the real estate stock soared, mobilizing an “$OPEN Army” that has managed to gain the ear of management as they propel the stock upward.

Needless to say, when Jackson talks up a stock, retail at least will hear him out.

Better Home & Finance stock is now up a massive 682% year to date.

Microsoft said on Friday that it is once again hiking the price of Xbox consoles in the US, this time by up to $70. According to the company, the new prices will take effect on October 3.

A Series X special edition console will now cost $800, up from $730. The standard Series X is now $650, up from $600. Pricing outside of the US will stay the same, Microsoft said.

If you’re feeling deja vu, that’s because Microsoft just did this back in May when it hiked its Xbox prices by up to $100 in the US. The standard edition of the Series X was $500 at launch, meaning the nearly 5-year-old console has seen a 30% price hike this year.

The update is “due to changes in the macroeconomic environment,” according to Microsoft, language mirroring that of rivals Sony and Nintendo when each hiked their own console prices last month. Industry analysts have long warned that tariffs like those imposed by President Trump could substantially increase the costs of video game console production.