(Getty Images)

Unskippable

Streaming dominates TV ad dollars for the second year in a row, but eyeballs are getting cheaper

New data from Media Dynamics shows streaming dominating television’s ad spend for the second year.

8/14/25 1:44PM

Ads are still relatively new to streaming, but the business is already dominant in terms of dollars spent.

Streaming scooped up about 43% of advertisers’ television spending at the industry’s “upfront,” new data from tracking firm Media Dynamics shows. Per the firm, advertisers spent $13.2 billion on streaming ad space during the annual event and selling period, when networks sell the majority of their upcoming commercial space to advertisers.

The total marks a $2 billion increase from last year.

Meanwhile, both broadcast and cable TV saw pullback from advertisers, as viewers continue to spend the majority of their time on streaming services like Netflix and YouTube. According to the Nielsen Gauge, streamers scooped up 46% of television viewing time in June, compared to 23% for cable and 19% for broadcast.

Ironically, live sports and appointment viewing (once linear TV’s bread and butter) helped drive spending for streamers. Netflix on Thursday said it sold out the entirety of its in-game inventory for its two NFL Christmas Day games this year — the second consecutive year advertisers have gobbled up the spots. Netflix reportedly pays about $75 million per game for the rights.

Though Netflix doesn’t report its ad revenue, the company said it received double the number of commitments from advertisers this year. NBCUniversal, which will stream the Super Bowl this year, last month said it’s received 15% more ad commitments this year.

Advertiser hunger for sports has sent television rights deals surging. Paramount Skydance this week struck a seven-year deal to stream UFC fights for about $1.1 billion annually, double what Disney’s ESPN previously paid to broadcast the contests.

As streamers race to build up their ad businesses, the swelling of actual ad space has sent rates down across television categories. Per Media Dynamics, the rate streamers charge to reach 1,000 viewers has fallen by about $8 since the 2023 season.

With a roughly 15-year head start in advertising, YouTube is still firmly in the lead. Last month, the company reported $9.8 billion in ad revenue in its second quarter. That’s close to Netflix’s total revenue, including subscriptions, which was $11.08 billion in the same period.

Nia Warfield2h

Amazon doubles down on groceries with new private-label collection, sending grocery stocks lower

Amazon on Wednesday launched Amazon Grocery, a new private-label food brand that combines its Fresh and Happy Belly lines into one collection.

The label covers more than 1,000 staples, from milk and eggs to olive oil and fresh meat, with most items priced under $5. Shares of Amazon were little changed, but grocery-selling rivals Target, Walmart, and Kroger all slipped around 2% following the announcement. Costco also slipped about 1%.

The launch highlights Amazon’s growing push into both grocery and private-label essentials as more customers trade down to cut costs. In August, the e-commerce giant added perishable groceries to same-day delivery in 1,000 cities and towns across the country.

At the same time, Amazon said shoppers purchased 15% more private-brand products in 2024 compared to the previous year across Amazon.com, Whole Foods Market, and Amazon Fresh.

Max Knoblauch2h

Ford sales climb for 7th straight month as EVs hit a quarterly record on tax credit expiration

September marked another banner month for Ford’s electric vehicle business, with EV sales climbing 85% from the same month last year to more than 11,700 units.

For the third quarter as a whole, Ford’s electrified unit sales grew nearly 20%. That’s the division’s best Q3 on record, boosted by the looming end of the $7,500 federal tax credit on Tuesday. Ford, with rival GM, has found some ways to extend that credit in the hopes of keeping sales stable.

Overall, Ford sales rose 8.2% on the quarter, and September was the automaker’s seventh straight month of sales gains. Ford sales have been buoyed this year by panic buying: first from fears of tariff price hikes (and Ford’s strong incentives), and lately from the EV credit expiration.

Tom Jones

WENDY’S TENDYS

Have chicken strips become the fast-food panic button of 2025?

McDonald’s, Taco Bell, and now Wendy’s have all added variations on the theme this year.

Hyunsoo Rim

DUAL CLASS

Co-CEOs are back in Corporate America — and Wall Street isn’t sure what to make of it

Dual leadership has boosted shareholder returns historically, though evidence on operations is thin.

Two businessmen fighting for the managing position (holding rudder conflicting with each other)

Max Knoblauch23h

Some automakers are working accounting magic to extend the EV tax credit beyond today’s deadline

The $7,500 EV tax credit is set to expire after today, September 30. Logically, electric vehicle sales are expected to fall off afterward.

But some automakers, including Ford, GM, and luxury EV maker Lucid, have found ways to effectively extend the credit for some customers.

According to reporting by Reuters, Ford and GM have initiated plans to dealers that would have the automakers themselves put down payments on EVs currently in inventory at dealerships. Those down payments would qualify for the expiring tax credit, and dealers would be able to extend the subsidy to future customers through discounted lease rates.

Reuters reports that the programs were launched following discussions between the automakers and the IRS.

In August, Lucid announced that the company would honor the $7,500 tax credit through the end of the year for lessees who order its Gravity SUV by Tuesday at 11:59 p.m. ET.

Exclusive: Ford, GM launch programs to extend use of $7,500 EV lease credit