Swatch x Audemars Piguet “Royal Pop” watches on display at Swatch’s Covent Garden store on May 16, 2026, in London, England (Martin Pope/Getty Images)

WRIST BUMP

Swatch’s collaboration with Audemars Piguet could help bring hype back to its bottom line

The rival watchmakers have teamed up on a buzzy new collection that’s sparking a global consumer frenzy.

Millie Giles

5/18/26 10:52AM

Now that the Labubu bubble has burst, and the crowds that flocked to “Marty Supreme” jacket pop-ups have dispersed, it was only a matter of time before another viral item dropped.

This time, hype merchants have zeroed in on a collaboration between Swiss watchmaker Swatch and another, more luxurious Swiss watch brand, Audemars Piguet. The “Royal Pop” collection features eight pop art-inspired pocket watches, which can also be worn as pendants, bag charms, or desk clocks. Based on Piguet’s iconic Royal Oak design, the colorful watches allow fans to own something that resembles a $35,000-plus timepiece for as little as $400 (or, sell it for more).

As noted by Business of Fashion, the much-anticipated collaboration has employed the “right mix of novelty, accessibility, and scarcity,” though since the product line was released in stores on Saturday, that last point is yet more salient. With chaotic crowds seen in New York, London, Dubai, and more, over 30 Swatch stores worldwide have had to be shuttered “in view of public safety considerations,” per the company’s social media.

Watch this space

In response to the fan frenzy, Swatch — already famed for its collaborations with artists, designers, and other watchmakers — has put a statement on its website that queues of more than 50 people at stores won’t be accepted. Still, looking at its financial record, selling that must-have product comes as a much-needed reprieve after years of stagnation.

Swatch revenue profit 2025 — Sherwood News

Swatch Group’s revenues came in at ~6.3 billion Swiss francs (CHF), or ~$8 billion, in 2025, down by a fifth from just two years prior and ~2.4 billion CHF below the company’s 2014 sales peak. Meanwhile, its operating profit more than halved from 2024 to just ~135 million CHF last year.

Recently, the company has struggled with weak demand in China and continued tariff fallout, owing to its long-held commitment to being “Swiss Made.” But now, Swatch is likely hoping the windfalls of its global hit will be enough to wind back the effects of a broader luxury sector slowdown.

Tom Jones6/24/26

Prime Day is here again and Amazon’s subscription service has never been more popular

Well, it’s that time of year again: many have made their wish lists, people are scraping together the money they’ve saved to pick out a perfect gift, some are presumably leaving out refreshments for the weary delivery drivers and, more and more, drones.

It’s Amazon Prime Day — meaning that it’s the second day of the four-day promotional event that Amazon still calls Prime Day — of course, and it’s even come early this year, with the company bringing the period into late June from July, when it’s been traditionally held for the last five years.

The Prime Age

Alongside the eyes and endless clicks that the arbitrary stream of listicles on “The Best Prime Day Deals” that almost every media outlet pours into, Amazon will also be cheering the fact that there’s now more Prime users than ever before to devour the retailer and its sellers’ sometimes-contested “discounts.” Indeed, according to the latest annual estimates from Consumer Intelligence Research Partners (CIRP), there were just over 200 million American shoppers using Amazon’s massive subscription service at the end of 2025.

Max Knoblauch6/15/26

Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

Electronic Arts Makes Push for Ad Dollars Tied to Sports

Millie Giles6/11/26

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

Max Knoblauch6/8/26

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

Paramount Offers Concessions to Head Off State Antitrust Lawsuit

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

Max Knoblauch6/8/26

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”