Chickening out: Sweetgreen isn't up for a fight with Chipotle

4/6/23 8:00PM

Chickening out

‍The 2 day Sweetgreen-Chipotle war is over after the salad maker agreed to change the name of its latest menu offering, the “Chipotle Chicken Burrito Bowl”, after Chipotle filed a lawsuit accusing the chain of copyright infringement.

The move makes sense for Sweetgreen. The company's shares had closed 6% down on the day Chipotle staked its claims that the promotional materials for the product used the fast-Mexican chain’s iconic font and that the new “very similar and directly competitive” bowl could confuse customers.

‍Wilting

‍Sweetgreen was dreamed up back in 2007 by 3 college students who’d grown tired of the nutritious-but-overpriced or cheap-but-unhealthy options they’d encountered while at school. The company’s seen impressive growth since, from its debut store in Washington DC, to becoming the “first-ever restaurant unicorn”, and an IPO in 2021. Getting the financials into the green, however, hasn’t come easily.

Even though its salads and sides aren’t particularly wallet-friendly, Sweetgreen's bowls can easily cost $15+, the company is yet to turn its sales into profit. Despite revenues of $470m in 2022, Sweetgreen posted an operating loss of $193m, building on the $134m loss the year before. Even with the resolution of the lawsuit the company’s shares are still down ~85% since going public.

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Allbirds, the once buzzy multibillion-dollar sneaker startup, is selling up for $39 million

That’s less than 1% of its peak market cap about four years ago.

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

JetBlue Airways raises bag fees as fuel prices soar

As CNBC reported, when one airline raises fees, others tend to follow.

JetBlue did not immediately respond to a request for comment.

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Now, McCormick is eyeing Unilever’s food business.

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Netflix is hiking its prices again

Netflix is raising its subscription prices for the fourth time in four years, a move first spotted by Android Authority.

Per Netflix’s US pricing page, the cost of an ad-supported plan is climbing $1 to $8.99 per month, while the cost of a standard ad-free plan is going up $2 to $19.99 per month. The premium tier has also risen $2 to $26.99 per month.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

Netflix is hiking your prices yet again: Standard, premium, and ad-supported all going up