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Ubisoft carves out its biggest games with a $1.25 billion investment from Tencent

French games maker Ubisoft, which makes major franchises like Assassins Creed, Far Cry, and Rainbow Six, is spinning off those titles into a new subsidiary. Taking a 25% minority stake in the carve-out with a $1.25 billion investment is Chinese entertainment giant Tencent.

Ubisoft ADRs in the US, as well as shares in Europe, climbed on the news, which first broke Thursday, before shedding their gains as part of an across-the-board retreat out of stocks Friday morning in the US.

Ubisoft told investors its still too early to know how many of its roughly 17,000 employees will join the spin-off, though the franchises under its control have demanded massive resources. Almost 3,000 developers were working on Assassins Creed alone as of 2023.

Its been a glitchy few years for Ubisoft, which has struggled with budget bloat, delays, and underperformance for blockbuster games like Star Wars Outlaws and Avatar.

Investors appear cautious about the move, and the spin-offs $4.3 billion valuation is significantly higher than Ubisofts current market cap. The deal is expected to close by the end of this year.

Ubisoft told investors its still too early to know how many of its roughly 17,000 employees will join the spin-off, though the franchises under its control have demanded massive resources. Almost 3,000 developers were working on Assassins Creed alone as of 2023.

Its been a glitchy few years for Ubisoft, which has struggled with budget bloat, delays, and underperformance for blockbuster games like Star Wars Outlaws and Avatar.

Investors appear cautious about the move, and the spin-offs $4.3 billion valuation is significantly higher than Ubisofts current market cap. The deal is expected to close by the end of this year.

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American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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