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Mythical creatures: Unicorns are rare again

Mythical creatures: Unicorns are rare again

Unicorns are rare again

Unicorns, once elusive creatures of the startup universe, are again becoming a rarity. According to the latest data from Pitchbook, July saw just 3 new companies reach the $1 billion valuation necessary to join the club — a paltry count in comparison to the astonishing 67 that emerged back in December 2021.

The term "unicorn", artfully coined by venture capitalist Aileen Lee in 2013, was originally a perfect moniker. A decade ago, a startup hitting such a milestone in private markets was a true rarity. But, the convergence of ultra-low interest rates, the spread of software into all facets of our lives, and a horde of wannabe entrepreneurs emulating the twenty-something billionaires they saw on the cover of tech magazines, sent unicorn “births” to unprecedented heights. Over 600 companies soared past the billion-dollar mark in 2021 alone — a rate of more than 2 per working day.

Back in my day...

The combination of higher interest rates and tech's "year of efficiency" has forced startups to do more with less. Growth-at-all-costs has become growth-if-it-makes-sense, and once deeply unprofitable companies (such as Uber, Klarna and Stripe) are now touting how prudent they are, forging paths to profitability.

Deep-pocketed investors like pension funds and sovereign wealth funds are cooling on the high-risk, high-reward world of the venture capital market in favor of less risky, more long-term investments. As the funding dries up, unicorn sightings are only going to get rarer — being a charismatic character with a vision to “move fast and break things” isn’t cutting it right now.

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Uber launches “digital tasks” in the US, paying some drivers to train AI

Beginning later this fall, US Uber drivers will be able to earn money by completing short “digital tasks” like uploading restaurant menus or recording audio samples.

CEO Dara Khosrowshahi teased the new gig income stream back in June at the Bloomberg Tech conference.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

US-ENTERTAINMENT-ILLUSTRATION-APPLE TV+

Apple TV dropped the “plus” as streamers keep pulling back on originals

After the spray-and-pray approach led to a wave of cancellations, Hollywood is settling into an era of just making fewer shows.

Hyunsoo Rim10/15/25
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The average price of a new vehicle in the US passed $50,000 for the first time ever in September

The average price of a new vehicle in the US surpassed $50,000 in September, according to Cox Automotive’s Kelley Blue Book.

At $50,080, that’s the highest industry average ever, reflecting the price hikes faced by new car buyers in recent years amid pandemic supply shortages, tariff-induced increases, and the high cost of EV production. The figure marks a 3.6% jump from the same month last year.

“Tariffs have introduced new cost pressure to the business, but the pricing story in September was mostly driven by the healthy mix of EVs and higher-end vehicles pushing the new-vehicle ATP into uncharted territory,” Cox executive analyst Erin Keating said. Passing the $50,000 mark was inevitable, Keating said, especially considering that the country’s bestseller is a Ford truck that “routinely costs north of $65,000.”

Year over year, new vehicle prices rose nearly 6% for GM, while Ford’s climbed 2.5%. Volkswagen new prices were up 12.5%.

As prices climb, so do delinquencies on loans to borrowers with lower credit scores. Recent data from Fitch Ratings shows the portion of subprime US auto loans 60 days or more overdue reached 6.43% in August.

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