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Volkswagen’s slapping an “import fee” on its tariffed cars in the US

Europe’s largest carmaker has already fired off its response to President Trump’s 25% tariffs on vehicle imports that went into effect Thursday.

Volkswagen told its US dealers that it’s adding an import fee onto cars affected by the levies.

Germany exports more cars to the US than any other European country, and as the country’s car leader, Volkswagen stands to take a lot of damage from tariffs. About 70% of Volkswagen’s US sales were Mexican-made vehicles last year. The company will reportedly send its dealerships tariff pricing strategies later this month.

Earlier this week, Volkswagen said it paused car shipments into the US from Mexico by rail and from Europe by ship.

With its import fee, VW joins other major automakers in quickly responding to the fresh import taxes. Stellantis is pausing work at plants in Canada and Mexico, GM is boosting its US truck production, and Ford is discounting most of its vehicles to drive sales.

Germany exports more cars to the US than any other European country, and as the country’s car leader, Volkswagen stands to take a lot of damage from tariffs. About 70% of Volkswagen’s US sales were Mexican-made vehicles last year. The company will reportedly send its dealerships tariff pricing strategies later this month.

Earlier this week, Volkswagen said it paused car shipments into the US from Mexico by rail and from Europe by ship.

With its import fee, VW joins other major automakers in quickly responding to the fresh import taxes. Stellantis is pausing work at plants in Canada and Mexico, GM is boosting its US truck production, and Ford is discounting most of its vehicles to drive sales.

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China’s EV startup trio have all become profitable

China’s EV startup trio, Nio, Li Auto, and XPeng, are now all profitable, following the latter’s Q4 results released Friday.

XPeng reported a quarterly net profit of about $55 million, compared to rival Nio’s Q4 net profit (also its first) of about $40 million. Li Auto posted Q4 net profit of less than $1 million.

All three companies being profitable offers a stark contrast to the EV market in the US, where Rivian quietly delayed its 2027 profitability target in a filing about its Uber robotaxi partnership yesterday. Lucid is likely further away, and last month cut 12% of its US workforce as part of its “path toward profitability.”

Still, it’s not all rosy for China’s EV startups, either. XPeng ADRs were down more than 6% in Friday morning trading as its Q1 sales forecast came in below estimates. As China rolls back subsidies, auto sales are slumping. Chinese retail EV and hybrid sales fell 32% in February from the same month last year.

9.3%

As the war with Iran produces the biggest spike in US gas prices since Hurricane Katrina, car retailer CarMax is continuing to see heightened interest in EVs, hybrids, and plug-in hybrids.

“From Feb 1st - March 1st (inclusive), compared to March 2nd to March 15th (inclusive), we saw a 9.3% lift in page views for these vehicles,” a spokesperson for the company told Sherwood News.

As industry insiders recently told us, EV interest climbs when gas prices rise. That appears to be holding true even without EV tax credits, which the Trump administration ended under its new budget package.

CarMax also saw EV searches spike in 2022, amid Russia’s invasion of Ukraine and the resulting oil price spike.

Walt Disney Chairman And CEO Bob Iger Rings Opening Bell At NY Stock Exchange

It’s the end of Disney’s Iger era (again)

Incoming CEO Josh D’Amaro is replacing Bob Iger on Wednesday, though Iger will remain a senior adviser through the end of the year.

$35.4B

The tariffs imposed by the Trump administration have cost automakers at least $35.4 billion since the start of 2025, according to a new analysis by Automotive News.

That total will continue to climb this year, since the Supreme Court’s February tariff ruling largely leaves the 25% levy on vehicles and auto parts untouched.

Toyota has taken the biggest hit, projecting more than $9 billion in tariff costs in its fiscal year ending this month, while Detroit’s big three automakers — Ford, GM, and Stellantis — were hit with a combined $6.5 billion tariff charge in 2025.

In the fourth quarter, automakers sold about 8% fewer imported vehicles in the US compared to the same period a year ago, per the Automotive News Research & Data Center.

Tariff charges come at a rough time for legacy carmakers, which are also scaling back EV plans following the Trump administration’s elimination of tax credits and fuel standard goals. According to Automotive News, the cost of EV write-downs and restructuring is, so far, nearly $70 billion.

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