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Volkswagen’s slapping an “import fee” on its tariffed cars in the US

Europe’s largest carmaker has already fired off its response to President Trump’s 25% tariffs on vehicle imports that went into effect Thursday.

Volkswagen told its US dealers that it’s adding an import fee onto cars affected by the levies.

Germany exports more cars to the US than any other European country, and as the country’s car leader, Volkswagen stands to take a lot of damage from tariffs. About 70% of Volkswagen’s US sales were Mexican-made vehicles last year. The company will reportedly send its dealerships tariff pricing strategies later this month.

Earlier this week, Volkswagen said it paused car shipments into the US from Mexico by rail and from Europe by ship.

With its import fee, VW joins other major automakers in quickly responding to the fresh import taxes. Stellantis is pausing work at plants in Canada and Mexico, GM is boosting its US truck production, and Ford is discounting most of its vehicles to drive sales.

Germany exports more cars to the US than any other European country, and as the country’s car leader, Volkswagen stands to take a lot of damage from tariffs. About 70% of Volkswagen’s US sales were Mexican-made vehicles last year. The company will reportedly send its dealerships tariff pricing strategies later this month.

Earlier this week, Volkswagen said it paused car shipments into the US from Mexico by rail and from Europe by ship.

With its import fee, VW joins other major automakers in quickly responding to the fresh import taxes. Stellantis is pausing work at plants in Canada and Mexico, GM is boosting its US truck production, and Ford is discounting most of its vehicles to drive sales.

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Uber launches “digital tasks” in the US, paying some drivers to train AI

Beginning later this fall, US Uber drivers will be able to earn money by completing short “digital tasks” like uploading restaurant menus or recording audio samples.

CEO Dara Khosrowshahi teased the new gig income stream back in June at the Bloomberg Tech conference.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

US-ENTERTAINMENT-ILLUSTRATION-APPLE TV+

Apple TV dropped the “plus” as streamers keep pulling back on originals

After the spray-and-pray approach led to a wave of cancellations, Hollywood is settling into an era of just making fewer shows.

Hyunsoo Rim10/15/25
business

The average price of a new vehicle in the US passed $50,000 for the first time ever in September

The average price of a new vehicle in the US surpassed $50,000 in September, according to Cox Automotive’s Kelley Blue Book.

At $50,080, that’s the highest industry average ever, reflecting the price hikes faced by new car buyers in recent years amid pandemic supply shortages, tariff-induced increases, and the high cost of EV production. The figure marks a 3.6% jump from the same month last year.

“Tariffs have introduced new cost pressure to the business, but the pricing story in September was mostly driven by the healthy mix of EVs and higher-end vehicles pushing the new-vehicle ATP into uncharted territory,” Cox executive analyst Erin Keating said. Passing the $50,000 mark was inevitable, Keating said, especially considering that the country’s bestseller is a Ford truck that “routinely costs north of $65,000.”

Year over year, new vehicle prices rose nearly 6% for GM, while Ford’s climbed 2.5%. Volkswagen new prices were up 12.5%.

As prices climb, so do delinquencies on loans to borrowers with lower credit scores. Recent data from Fitch Ratings shows the portion of subprime US auto loans 60 days or more overdue reached 6.43% in August.

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