Aisle meet you online
Walmart has revamped its website and app to look less like a standard online storefront, and a little more like a social media feed, with video content and big glossy images of products.
The retail giant’s e-commerce chief explained the importance of the digital refresh, saying “everyone knows that 90% of the U.S. population lives within 15 miles of a Walmart store, but the closest store to our customers is the one in their pockets.” That store is getting bigger, busier and more lucrative for Walmart every single quarter.
Walmart vs. Amazon
Walmart, like almost every other company that sells anything on the internet, got a huge boost from the pandemic when consumers were forced to change their shopping habits. Domestic e-commerce sales soared 43% in 2020 alone and, while they generally cooled off a little last year, Walmart’s are still going strong.
That may even be a bit of an understatement — Walmart’s online business accounted for 13% of its total sales last year, and its growth mirrors the pattern from the kings of e-commerce themselves, Amazon. Indeed, Walmart’s US online sales are tracking on a comparable trajectory to Amazon’s, growing from ~$3bn of sales per quarter to ~$17bn of sales per quarter in a similar amount of time — Amazon's growth period just happened to start 12 years earlier.
Walmart's growth is obviously less novel, buying online is much more common than it used to be, but it's impressive nonetheless considering its not the company's core focus. If the slick new social-media-inspired interfaces work, the comparison with Amazon could last a little longer.
