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Everyone’s buying bitcoin except Strategy

“Some weeks you just need to HODL.”

It’s been a great week for bitcoin, which hit a new all-time high yesterday, crossing $112,000 for the first time.

Bitcoin treasury companies also notched a record, acquiring 159,107 bitcoin in Q2, according to Bitwise, far surpassing the 95,431 BTC purchased in Q1.

One notable absentee this week: Strategy, the largest bitcoin corporate holder, with 597,325 bitcoin, paused its weekly bitcoin purchases for the first time since April.

“Some weeks you just need to HODL,” cofounder Michael Saylor posted on X.

Others didn’t feel the same, and kicked off the second half of 2025 with more buys:

  • Metaplanet acquired 2,205 bitcoin for $238.7 million and now holds 15,555 bitcoin.

  • Another Japanese company, Remixpoint, raised $215 million via financing to purchase bitcoin, with a short-term goal of buying 3,000 bitcoin.

  • Semler Scientific acquired 187 bitcoin for $20 million, now holding 4,636 bitcoin. Earlier this week, Benchmark Equity Research initiated coverage of the company with a “buy” rating and a price target of $101, a 140% upside from today’s price, following the company’s bitcoin pivot in May.

  • Energy management platforms company KULR Technology also increased its bitcoin holdings, acquiring 90 bitcoin for $10 million. It now holds 1,021 bitcoin.

  • Paris-based semiconductor company Sequans Communications, which surged earlier this week after raising 7x its market value to buy bitcoin, executed its first purchase, acquiring 370 bitcoin “as part of its newly launched bitcoin treasury strategy.”

  • Another French company, The Blockchain Group, also added to its stockpile by acquiring 116 bitcoin. It now holds 1,904 bitcoin.  

  • Further north, The Smarter Web Company, a London-listed technology company, acquired 226.42 bitcoin as part of its “10 Year Plan” treasury policy. It now holds 1,000 bitcoin.

  • KULR Technology acquired 90 bitcoin and now has 1,021.

Meanwhile, new entrants to the treasury game keep coming. Real estate company Murano said it had executed a standby equity purchase agreement worth up to $500 million to invest in bitcoin.

The company, which owns and develops hotel, resort, and commercial properties throughout Mexico and aims to become “a major BTC holder,” acquired 21 bitcoin to start its stockpile.

Finally, Chinese bitcoin mining company Cango announced it mined 120.7 bitcoin:

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BlackRock’s IBIT on track for its worst month of net outflows, as investors yank $2.3 billion from the bitcoin ETF in November

BlackRock’s iShares Bitcoin Trust ETF, the world’s largest bitcoin fund, is heading for its worst month of outflows since it launched in January 2024.

Investors have pulled over $2.3 billion (net) throughout November so far. The jitters come as bitcoin grapples with its worst downturn since 2022, when the entire crypto world shook following the fall of Sam Bankman-Fried’s FTX — bitcoin has dropped more than 40% from its October high as of Monday’s close.

With their soaring popularity redefining and legitimizing cryptocurrencies at an institutional level, spot bitcoin ETFs have become a key barometer of wider investor sentiment surrounding the digital currency — as well as risk assets more broadly.

Notably, spot bitcoin ETFs like BlackRock’s iShares Bitcoin Trust tend to see their inflows accelerate with rising prices, and amplify falling prices when outflows become dominant. Citi Research, cited by Bloomberg, found that this feedback loop sees a ~3.4% price drop for every $1 billion pulled out from bitcoin ETFs.

Related reading: Bitcoin’s plunge produces technical signal that implies 60% more downside to come

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Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.