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Solana pulls ad after huge backlash

But was it an epic fail or more a case of “all press is good press”?

Yaël Bizouati-Kennedy

Well, Solana was having a moment… for a moment. Talks about including the token in the crypto national stockpile, the slew of spot solana ETFs filings, and its recent fifth birthday had the coin buzzing again. Then it posted what many describe as (at best) a very cringe and “idiotic” ad: “America is Back — Time to Accelerate.” An enormous backlash ensued, so it deleted the ad, though it took them a while to pull the plug.

The ad features a man named “America” in a therapy session after being diagnosed with “rational thinking syndrome.” Critics argue the 2-minute, 38-second ad is pro-Trump (notably, President Trump’s eponymous meme coin, trump, was launched on the solana blockchain), “anti-woke,” and makes fun of gender identity. A lot. The therapist says things like, “Why don’t we take this energy and channel it into doing something more productive, like coming up with a new gender.”

“I want to invent technologies, not genders,” the America character says to the therapist. 

“Solana put out a politically divisive ad engaging in social identity issues around pronouns versus a focus on technology,” Two Prime Digital Assets CEO Alexander Blume said. “I think solana was aiming to be bold and align with tech-first values, but waded too deep into issues that distract from the offerings of their product.”

Others said that the ad was “brilliant marketing” as the “cringy rage bait” ad went viral. After all, as the saying goes, “all publicity is good publicity.”

“The solana ad felt out of the blue, given the nature of it punching down,” Alan Orwick, cofounder of Quai Network, said. “Solana is in the zeitgeist, so to kick other groups when it was uncalled for received clear backlash. Its important to remember crypto is apolitical, and the networks behind the assets should be credibly neutral.”

The ad was meant to promote solana’s Accelerate “series of events” in May in New York City. The events are organized along two distinct conferences: “Scale or Die” and “Ship or Die.” 

Solana is the sixth-largest crypto by market cap with $62.2 billion, but the price is down almost 40% since March 2024.

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Buterin’s sales, ETF outflow streak weigh on ethereum

The price of ethereum remains under pressure as ethereum cofounder Vitalik Buterin selling a tranche of his holdings and sustained spot ETF outflows act as headwinds for the second-largest cryptocurrency. 

Buterin sold $5.9 million worth of ethereum over the past several days after withdrawing 3,500 tokens from lending protocol Aave, on-chain data from blockchain analytics firm Arkham Intelligence shows. Since the beginning of the month, Buterin has reportedly sold 8,000 tokens.

Vitalik Buterin sells ethereum

“Historically, his sales have funded ecosystem development or philanthropy rather than signaling reduced conviction,” per Kelly Ye, deputy chief investment officer of Avenir Group. “It may create short-term sentiment pressure, but it’s not necessarily a structural negative — especially given his continued active role in building ethereum,” Ye told Sherwood News.

Meanwhile, spot ethereum ETFs recorded $123.4 million in outflows last week, marking the fifth consecutive week of outflows. In total, nearly $1.4 billion has exited from the funds during the stretch, data from SoSoValue shows. “ETF outflows reflect positioning and liquidity conditions more than protocol fundamentals. ETH is still being treated tactically by many allocators rather than as a core allocation,” Ye added.

The longest outflow streak for the investment vehicles is eight weeks, occurring between February and April 2025, when the cryptocurrency dropped from $2,200 to under $1,600. 

Still, pockets of demand persist. BitMine Immersion Technologies, the leading ethereum treasury firm, acquired roughly $100 million worth of tokens last week, according to a press release

“In the midst of this ‘mini crypto winter,’ our focus continues to be on methodically executing our treasury strategy and steadily acquiring ETH and in turn, optimizing the yield on our ETH holdings,” BitMine Chairman Tom Lee said in a statement.

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Institutions continue to bet on ethereum amid “rock bottom” investor sentiment

Ethereum is trading below $2,000, a nearly 40% drawdown in the last 30 days and a 60% decline from its all-time high of $4,946 set in August 2025. Despite the pullback, institutions are still expanding their presence in the ethereum ecosystem. 

  • BlackRock took a step toward listing its staked ethereum ETF, a Tuesday amendment filing with the US Securities and Exchange Commission shows. The financial titan purchased $100,000 worth of seed shares where the proceeds will be used to purchase ethereum

  • Ethereum’s largest treasury firm, BitMine Immersion Technologies, announced on Tuesday that it acquired 45,759 tokens worth $90.1 million at current prices and increased its staking operations to 3 million tokens, bringing annualized staking revenue to $176 million, a press release stated.

  • Meanwhile, Harvard University’s endowment gained exposure to the second-largest cryptocurrency for the first time by purchasing 3.9 million million shares of BlackRock’s iShares Ethereum Trust ETF, worth around $86.8 million, per an SEC filing. Simultaneously, the Harvard Management Company sold about 1.5 million shares of the iShares Bitcoin Trust, decreasing its stake by 21%. 

The changes in institutional exposure to ethereum comes as investor sentiment is at “rock bottom,” according to BitMine Chairman Tom Lee, reminiscent of the forlornness during the 2018 crypto winter and 2022 November lows amid the collapse of the now bankrupt exchange FTX. 

“Crypto has remained weak since the ‘price shock’ and massive deleveraging seen on October 10th. For us at Bitmine, we cannot control the price of Ethereum, and the company is acquiring ETH regardless of price trend, as the long-term outlook for Ethereum remains outstanding,” Lee said in a statement.

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Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.