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Trump Media, Crypto.com announce a new digital asset treasury firm with $6.4 billion in funding

The nascent treasury firm will be the largest holder of cronos, according to Crypto.com’s CEO.

Sage D. Young

Shares of Trump Media & Technology Group and Crypto.com’s cryptocurrency, cronos, have jumped on an announcement the two have signed an agreement to establish Trump Media Group CRO Strategy, a digital asset treasury firm targeting the accumulation of cronos. 

The new cronos-focused company will have a more than $6.4 billion backing, with funding coming from:

  • $1 billion in cronos, which is roughly 19% of the token’s total market capitalization at the time of the announcement;

  • $200 million in cash;

  • $220 million in cash-in mandatory exercise warrants;

  • A $5 billion equity line of credit. 

Crypto.com CEO Kris Marszalek stated in a post on X that the funding for Trump Media Group CRO Strategy “will add up to an unprecedented amount of dry powder for any digital asset treasury company, exceeding the total market cap of $CRO.” The market cap is about $6.9 billion as of 10:45 a.m. ET.  

“To put it in perspective, to reach similar level of buying power and impact on ethereum, leading ETH treasury companies would have to buy hundreds of billion[s] of ETH,” added Marszalek, who said Trump Media will acquire $105 million of cronos tokens and Crypto.com will scoop up $50 million of Trump Media shares. He said the new company, which will trade under “MCGA,” short for “Make CRO Great Again,” will be the world’s largest holder of cronos, with more 6.3 billion tokens in its holdings at completion. 

The partnership includes the integration of cronos as the platform token of Truth Social, per Marszalek. Alongside Trump Media and Crypto.com, Yorkville Acquisition Corp., a special purpose acquisition company, will serve as a founding partner of the nascent treasury firm. 

According to a press release, the three founding members of Trump Media Group CRO Strategy have agreed to a one-year lockup period on their founding shareholdings, followed by an additional three-year restrictive unlock schedule as a means to demonstrate long-term commitment. 

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Meme coins have lost all their 2026 gains and continue to dive

Despite having an early lead in year-to-date gains, meme coins have round-tripped and bled even more. 

For example, frog-based token pepe was up 75% in the first four days of January, but is now about 8% lower than where it started the year. Dogecoin, shiba inu, bonk, pengu, dogwifhat, and trump tell a similar story: posting a positive gain and then slumping into the red. 

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The year-to-date price performances of the top meme coins by market capitalization (TradingView)

Meme coins, cryptocurrencies based on internet jokes that are often critiqued for lacking utility, are reflexive: they can lead gains during bullish market conditions, but see sharper declines in bearish ones. The entire category of meme coins has shed 25.8% of its valuation in the year so far, data from blockchain analytics firm Artemis shows.

The price action of meme coins comes amid a broader market decline that saw bitcoin drop to $63,000 last week as its peers revisited cycle lows

“The market has, in large, been bleeding, whether major, altcoin, or meme,” according to Nicolai Søndergaard, research analyst at on-chain data firm Nansen. “It is not surprising to me to see that larger memes as well have been trending down.”

He told Sherwood News, “If we also consider the fact that there are less active wallets now compared to a few months ago, it also makes sense that larger ‘household’ memes would decline as money shifts around to the next shiny thing.”

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XRP bouncing back faster than its peers after crypto market downturn

XRP is seeing the strongest relief bounce on Friday among its peers following the broad market downturn in crypto.

XRP hit its lowest mark since 2024 on Thursday, but the price of the cryptocurrency has increased roughly 20% in the last 24 hours, outpacing bitcoin and ethereum, which have seen 6.5% and 5.2% gains, respectively. Dogecoin has climbed 8% and solana is up 5% in the same period, data from CoinGecko shows.

XRPs “price tends to amplify market movements,” Kaiko research analyst Thomas Probst told Sherwood News. “Markets are experiencing a phase of liquidity contraction with increasing volatility. Therefore, rebounds can be frequent, even if they are rarely sustained over the long term.”

The relief comes amid increased activity on the XRP Ledger. Crypto analytics firm Santiment flagged that, during the dip, XRP Ledger saw a four-month high of “whale transactions” over $100,000 and a six-month high of unique addresses on the network in one eight-hour candle. “These are both major signals of a price reversal for any asset,” the firm said. 

Ripple, the company closely tied to XRP and its largest holder, said in a Thursday blog post that XRP is “at the heart of every institutional use case,” such as stablecoin payments, tokenized collateral, and lending markets. 

In an updated road map for the XRP Ledger, the firm outlined upcoming features that act as a “building block for composable financial ecosystems.” These features include a lending protocol, confidential transfers using zero-knowledge proofs, and a new layer of programmability to escrow primitives. 

Meanwhile, spot XRP ETFs absorbed $5.9 million worth of inflows on Thursday, helping the week remain in the black at nearly $24 million.

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