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Trump Media hits $2 billion in bitcoin holdings, stock soars

Just one week after bitcoin recorded a new all-time high, the parent company of Truth Social, Trump Media & Technology Group, announced increasing its bitcoin and related securities by $2 billion as part of its crypto treasury strategy. 

The acquisition represents two-thirds of the firm’s $3 billion in liquid assets, according to a Monday press release, which also stated that roughly $300 million of additional capital has been allocated “to an options acquisition strategy for bitcoin-related securities.” 

“We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan,” Devin Nunes, Trump Media’s CEO and president, said in a statement. 

The announcement comes more than two weeks after the company filed with the US Securities and Exchange Commission for a third ETF that will hold multiple cryptocurrencies, including bitcoin. 

The price of bitcoin has remained unchanged in the last 24 hours, trading above the $118,000 level. The orange coin, which peaked around $122,800 on July 14, makes up the majority of the entire crypto industry’s $4 trillion market capitalization.

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New bitcoin AfterDark ETF will be bitcoin at night, Treasurys by day

Tidal Trust II submitted form N-1A with the SEC to register a bitcoin ETF designed to systemically capture the cryptocurrency’s overnight return profile, a time window that delivered a significant portion of bitcoin’s upside last year.

The Nicholas Bitcoin and Treasuries AfterDark ETF provides long bitcoin exposure during US overnight hours, from the closing bell until the following morning’s market open, when the fund intends to unwind its positions, according to a document filed with the SEC on Tuesday. 

To gain that exposure, the ETF may use a number of methods, including bitcoin futures contracts, US-listed ETFs, or exchange-traded options on such bitcoin underlying funds. When the market is open and daytime trading is active, the fund’s portfolio will consist of US Treasury securities and other cash equivalents. 

In 2024, most of bitcoin’s gains occurred after-hours, senior Bloomberg ETF analyst Eric Balchunas reported:

The AfterDark ETF filing comes as bitcoin crossed $94,000 on Tuesday, rising 4.5% in the last 24 hours. Even though spot bitcoin ETFs saw nearly $60.5 million in outflows on Monday, the investment vehicles have a cumulative net inflow of $57.6 billion, per SoSoValue.

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