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Trump Media raising $2.5 billion to establish bitcoin treasury

Trump Media & Technology Group announced today they will “issue and sell approximately $1.5 billion in the Company’s common stock and $1.0 billion in principal amount of 0.00% convertible senior secured notes” to establish a bitcoin treasury.

Yesterday, The Financial Times reported the company was raising $3 billion to buy bitcoin and other crypto assets. Trump Media shares were up as much as 13% in premarket Monday morning but dropped 9% after the market opened. Bitcoin’s price was hovering around $110,000 this morning, just days after reaching a new all-time high of $111,814 on May 22.

The move comes ahead of the Bitcoin 2025 conference in Las Vegas. Vice President JD Vance, as well as President Trump’s sons Eric and Donald Jr., are speaking at the event.

The company earlier denied the FT report, telling the outlet in a statement, “Apparently the Financial Times has dumb writers listening to even dumber sources.”

This would be the latest in a growing move into crypto for the Trump family. Last week, Trump hosted his $TRUMP meme coin dinner, which sparked considerable controversy.

Trump Media, the parent company of Truth Social, announced the launch of the financial services and fintech brand Truth.Fi in January, and in February, it applied for trademarks for a slew of “America First-themed” ETFs, including one for bitcoin, the Truth.Fi Bitcoin Plus ETF.

The move comes ahead of the Bitcoin 2025 conference in Las Vegas. Vice President JD Vance, as well as President Trump’s sons Eric and Donald Jr., are speaking at the event.

The company earlier denied the FT report, telling the outlet in a statement, “Apparently the Financial Times has dumb writers listening to even dumber sources.”

This would be the latest in a growing move into crypto for the Trump family. Last week, Trump hosted his $TRUMP meme coin dinner, which sparked considerable controversy.

Trump Media, the parent company of Truth Social, announced the launch of the financial services and fintech brand Truth.Fi in January, and in February, it applied for trademarks for a slew of “America First-themed” ETFs, including one for bitcoin, the Truth.Fi Bitcoin Plus ETF.

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BlackRock’s IBIT on track for its worst month of net outflows, as investors yank $2.3 billion from the bitcoin ETF in November

BlackRock’s iShares Bitcoin Trust ETF, the world’s largest bitcoin fund, is heading for its worst month of outflows since it launched in January 2024.

Investors have pulled over $2.3 billion (net) throughout November so far. The jitters come as bitcoin grapples with its worst downturn since 2022, when the entire crypto world shook following the fall of Sam Bankman-Fried’s FTX — bitcoin has dropped more than 40% from its October high as of Monday’s close.

With their soaring popularity redefining and legitimizing cryptocurrencies at an institutional level, spot bitcoin ETFs have become a key barometer of wider investor sentiment surrounding the digital currency — as well as risk assets more broadly.

Notably, spot bitcoin ETFs like BlackRock’s iShares Bitcoin Trust tend to see their inflows accelerate with rising prices, and amplify falling prices when outflows become dominant. Citi Research, cited by Bloomberg, found that this feedback loop sees a ~3.4% price drop for every $1 billion pulled out from bitcoin ETFs.

Related reading: Bitcoin’s plunge produces technical signal that implies 60% more downside to come

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