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America’s most popular baby names haven’t changed in 7 years

Boy parents seem to have struggled to look away from one name in particular over the last decade.

Last Friday, new data from the Social Security Administration revealed the most popular baby names in the US for 2025, based on Social Security card applications submitted at birth.

The report found that Olivia and Liam were again the top picks for baby girls and boys — marking the seventh straight year that Olivia’s been top of mind for girl moms and dads, and the ninth where Liam has been the go-to for American boys.

Nominal changes

Per the SSA release, last year saw “minimal shifts in the top 10” overall. Among the girls, Charlotte overtook Emma as the second-most-popular name after six years of the latter consistently being runner-up; Ava, which had been in the top 10 since 2005, was replaced in the ranking by Eliana.

Meanwhile, the boys’ top 10 was entirely unchanged from last year — also the same as 2023, barring a few slight position switches — with the top 4 rounded out by Noah, Oliver, and Theodore.

Looking back at SSA data across the last century, America’s most popular male name has switched hands only seven times, fewer than the 11 different titles that have topped the girls’ chart through the years.

Baby names 2025 chart
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That US females have more first-name diversity tracks with Census data, which surveyed the names of all US adults (not just babies) and found that 16% of the nation’s males had one of the top 10 most frequent names among men, compared with 7.8% of women.

However, even as parents’ top picks have remained largely the same, they are being chosen less frequently. Indeed, Liam was down 6% year over year from the ~22,000 births recorded for 2024 — still nowhere near the ~60,000 seen during peak Robert in the 1920s — while there were ~6,000 fewer new Olivias in 2025 than a decade before.

As a growing number of Americans opt to give their kids more unique names (the SSA noted that the fastest-rising boy and girl names last year were Kasai and Klarity), the tallies among the top given names might keep dwindling, or perhaps take on some alternate spellings. But, as Davids and Lindas may attest, sometimes you can’t beat the classics.

A little bit of moniker...

Since 1900, several boys’ names have dominated at the top, accounting for between 2% and 3% of total US births in their respective years.

Even so, there is a marked decline in the number of male names making up a more than 0.5% share of total births after 2000, when the trend for giving children more individual titles ticked up.

Compare this with girls’ names: though Mary keeps a significant lead as the most popular girls’ name for the first half of the last century, very few girls’ names maintain a share of births close to 1% from 1990 onward; after 2021, no single girls’ name made up a share greater than 0.5%.

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$135B 🎥

Netflix on Tuesday announced that it has spent more than $135 billion on licensing and original film and TV over the past decade.

“While other entertainment companies pull back, we’re leaning in — spending tens of billions of dollars on content every year, investing in production facilities from Spain to New Jersey,” co-CEO Ted Sarandos said in a blog post accompanying a new interactive site called “The Netflix Effect.”

According to Netflix, the company has contributed $325 billion to the global economy in that time, creating more than 425,000 jobs.

As Sherwood News has previously reported, Netflix continues to increase its content spend, but that investment has notably slowed in recent years when weighed against revenue, dropping from a content spend ratio of $0.72 per $1 of revenue in December 2019 to $0.40 per $1 in March. This year, the company has projected a content spend of $20 billion, up 10% year over year. The company’s annual revenue forecast is between $50.7 billion and $51.7 billion.

All that spending has paid off for Netflix, too: the streamer has pulled in more than $46 billion in profit over the past decade.

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Disney is no longer considering spinning off ESPN, reports Business Insider

Disney’s new CEO, Josh D’Amaro, is said to have decided against spinning off sports giant ESPN, according to reporting by Business Insider.

The House of Mouse may still seek other partners to take minority stakes in ESPN, per the report. The NFL gained a 10% stake in the company last year in a deal that saw ESPN acquire NFL Network.

There’s been an ongoing push for several years to spin off ESPN, both inside Disney and from analysts and activist investors. Earlier this year, ESPN Chair Jimmy Pitaro downplayed rumors that emerged amid D’Amaro’s takeover, saying he’s heard the rumor since “the day [he] started at ESPN eight years ago.”

Disney shares were essentially flat in after-hours trading following the report.

There’s been an ongoing push for several years to spin off ESPN, both inside Disney and from analysts and activist investors. Earlier this year, ESPN Chair Jimmy Pitaro downplayed rumors that emerged amid D’Amaro’s takeover, saying he’s heard the rumor since “the day [he] started at ESPN eight years ago.”

Disney shares were essentially flat in after-hours trading following the report.

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