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Avatar 2: James Cameron has done it again

Avatar 2: James Cameron has done it again

Avatar: The Way of Water has firmly broken its way into the top 10 highest grossing global movies of all time, following in the footsteps of the record-breaking original from 2009, a positive sign for the movie-making industry.

At the worldwide box office, Avatar 2 is now up to $1.7bn, making it the biggest cinematic release of 2022. In the US, however, its $517m takings haven’t quite been enough to knock Top Gun: Maverick off the top spot — though it’s tracking to do so based on the first 24 days of the movie’s release. Whether Avatar maintains the trajectory to get past Tom Cruise & Co. will be interesting, as Top Gun 2 had a remarkably long cinema shelf-life.

The way of the sequel

As discussed in our annual summary, 2022 in 5 Charts, every one of the 10 biggest movies of last year were either franchise sequels, spin-offs, or reboots — with the highest-grossing original coming in the form of biopic Elvis. So it's no surprise that plans are already in place for Avatar 3, 4 and 5.

However, a small part of director James Cameron may have thought he might not end up making the later sequels, as The Way of Water needed to become one of the highest grossing of all time just to break even. With that milestone ticked, Cameron stated in an interview that "[the film] will easily pass our break even in the next few days, so it looks like I can’t wiggle out of this, I’m gonna have to do these other sequels". Looks like Disney has another mega-franchise on its hands.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

$5.6B

Disney could be well on its way to its third billion-dollar film of the year following a $345 million opening weekend for “Avatar: Fire and Ash.” The film’s opening gross puts the “Avatar” franchise’s total box office earnings at $5.6 billion — and counting.

The latest film, the second “Avatar” entry under Disney’s tent, earned about 75% of its total box office gross internationally — in line with previous movies in the (as of now) trilogy. Domestically, this one earned $88 million, falling short of expectations.

“Fire and Ash” was the widest Imax release ever, debuting on 1,703 screens globally and earning $43.6 million through the format. The $345 million “Fire and Ash” opening weekend was the second-highest of 2025, behind Disney’s “Zootopia 2,” which recently passed the $1 billion mark, globally.

Year to date, Disney has earned $5.8 billion globally at the box office.

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