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"Avatar: Fire And Ash" Miami Special Screening
A Miami special screening of “Avatar: Fire and Ash” at Sunset 24 in South Miami, Florida (John Parra/Getty Images)
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“Avatar: Fire and Ash” surpasses $1 billion globally after 18 days

James Cameron is now the first director in history to have four consecutive movies gross over a billion dollars.

Millie Giles

Just over two weeks after its release, the third movie in James Cameron’s blockbuster “Avatar” franchise has officially reached $1 billion at the global box office.

In its first 18 days, “Avatar: Fire and Ash” notched ticket sales of $306 million domestically and over $777 million internationally, Variety reported on Sunday. However, while only a few films manage to reach this milestone in their lifetime, the first two installments in the sci-fi saga did it in slightly shorter periods (17 days and 14 days, respectively).

Out of the blue?

Cameron’s latest flick had some big box office shoes to fill: 2009’s “Avatar” remains the highest-grossing movie of all time, with a worldwide total of $2.9 billion, per movie financial analysis site The Numbers, and 2022’s “Avatar: The Way of Water” stands in third place at $2.3 billion.

Along with his 1997 epic “Titanic” — the first movie ever to break the nominal $1 billion at the global box office — James Cameron is now the first director in history to have four consecutive films cross the billion-dollar mark. (Granted, they span almost three decades.) But even with another smash hit Na’vi movie, Cameron still isn’t the world’s top-grossing director.

Highest grossing directors Spielberg Cameron
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According to The Numbers, Steven Spielberg, the legendary filmmaker behind “Jurassic Park” and “Indiana Jones,” is the highest-grossing director of all time, accruing ~$10.7 billion across an astounding 37 directing credits, not inclusive of the many producer credits to his name (and not adjusted for inflation).

With “Avatar: Fire and Ash,” Cameron has now pulled in a total of ~$9.8 billion over 15 directing credits, bringing his average gross to ~$653 million. While this is still slightly less than the average reported for the Marvel-directing Russo brothers, among others, if the latest “Avatar” keeps momentum to exceed $2 billion like its predecessors, Cameron could rise up both rankings.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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