BeReal, the hottest app of summer 2022, is being acquired for ~$537M
The social media app which gives users a random notification once per day telling them that it’s “⚠️ Time to BeReal. ⚠️” once looked like the poster child of a new generation of stripped-back social media, with its success even spurring Meta to test a similar feature — Candid Stories.
The core mechanic, nudging you to take a dual-camera photo (front and back) of the less glamorous parts of your life, proved popular as an authentic alternative to the carefully curated world of Instagram and others. Indeed, for a few months it looked like BeReal could be the next big thing. Downloads soared, and it grabbed the top spot of a number of app ranking categories per Sensor Tower.
But like so many other social platforms before it, BeReal’s momentum faded. The app slipped down the download rankings and the company was reportedly seeking a buyer in March as its funding ran out. BeReal still has 40 million monthly active users, per TechCrunch.
The core mechanic, nudging you to take a dual-camera photo (front and back) of the less glamorous parts of your life, proved popular as an authentic alternative to the carefully curated world of Instagram and others. Indeed, for a few months it looked like BeReal could be the next big thing. Downloads soared, and it grabbed the top spot of a number of app ranking categories per Sensor Tower.
But like so many other social platforms before it, BeReal’s momentum faded. The app slipped down the download rankings and the company was reportedly seeking a buyer in March as its funding ran out. BeReal still has 40 million monthly active users, per TechCrunch.
