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The Bronze Globes: Interest in award shows continues to wane

The Bronze Globes: Interest in award shows continues to wane

Gold getters

The 80th Golden Globe Awards ceremony last night saw big wins for Spielberg’s Fabelmans, which won best drama and scooped the legendary filmmaker best director for the third time at the Globes, as well as dark comedy The Banshees of Inisherin.

In recent years, however, the TV and film award ceremonies themselves haven’t exactly been a roaring success, having been marred by controversy, lockdowns, and low viewing figures.

Comeback special

NBC, which has been broadcasting the awards nationally for nearly 6 decades, ditched last year’s ceremony in a mass boycott against Globe organizers, the Hollywood Foreign Press Association. The group faced accusations of bribery and racial discrimination — a fact this year’s host, comedian Jerrod Carmichael, didn’t shy away from.

But even before last year’s controversy, the Globes' ability to pull a crowd had been waning. 2021’s Zoom-reliant awards were seen by 6.9m viewers — the lowest figure for over 20 years (except 2008 when there was a writers’ strike).

Waning interest is also apparent online, with Google searches for the Globes trending downwards over the last few years, and always lower when compared to rival award-givers, the Oscars.

Whilst viewership data for this year’s Globes has not yet been published, the wide gap between fan favorites and winners suggests that — even if they did tune in — Globeheads might not be happy.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

$5.6B

Disney could be well on its way to its third billion-dollar film of the year following a $345 million opening weekend for “Avatar: Fire and Ash.” The film’s opening gross puts the “Avatar” franchise’s total box office earnings at $5.6 billion — and counting.

The latest film, the second “Avatar” entry under Disney’s tent, earned about 75% of its total box office gross internationally — in line with previous movies in the (as of now) trilogy. Domestically, this one earned $88 million, falling short of expectations.

“Fire and Ash” was the widest Imax release ever, debuting on 1,703 screens globally and earning $43.6 million through the format. The $345 million “Fire and Ash” opening weekend was the second-highest of 2025, behind Disney’s “Zootopia 2,” which recently passed the $1 billion mark, globally.

Year to date, Disney has earned $5.8 billion globally at the box office.

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