Sherwood News

There's another blockbuster in the Marvel Cinematic Universe

Deadpool & Wolverine is breaking box office records

7/29/24 11:25AM

Deadpool & Wolverine smashed box office expectations this weekend, taking $211 million in North America alone and scooping several records along the way. Indeed, the latest Marvel movie posted the 8th biggest opening weekend of all time, dethroned Despicable Me 4 to become the top debut of 2024 so far, and saw the highest-grossing first weekend for an R-rated movie in history.

As anyone who’s kept a vague eye on the Marvel Cinematic Universe in the last few years could likely guess, the plot synopsis of this latest movie might be a little too meta and self-referential to neatly unpack here… but it’s fair to say that Marvel’s decision to actively engage with its sprawling legacy in the latest Deadpool installment has seriously paid off, with the film taking almost $440 million worldwide in its first 3 days.

For the fans

While it may not always curry favor with movie buffs and critics, the Disney-owned studio’s conscious effort to put not only the Deadpool threequel, but many of its other movies and shows in direct conversation with earlier content via in-jokes, easter eggs, and cameos makes a lot of commercial sense — especially given its growing lead as the biggest franchise of all time.

Since Iron Man first hit silver screens in 2008, the MCU has morphed into a blockbuster beast, pumping out 34 films in 16 years that have accrued a total global box office gross of more than $30 billion, as of this weekend. Even at the domestic box office, the latest Deadpool offering saw the franchise soar even further ahead of iconic, decades-spanning movie series like Star Wars and James Bond.

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Spotify announced the deal with UMG at its investor day Thursday.

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Millennials may not have been the real job-hoppers after all

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Could Madonna, Shakira, and BTS make the FIFA World Cup final more like the Super Bowl?

Just because it’s the biggest soccer game in the world doesn’t mean it can’t feel like football to Americans.

Madonna at the New York Giants v New England Patriots final

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

Netflix is building an AI animation studio

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Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time.

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

There's another blockbuster in the Marvel Cinematic Universe

More Culture

Netflix is staffing up an apparent AI animation studio called INKubator

Netflix is building an AI animation studio

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

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