Smell-o-marketing: Domino’s is dropping a pepperoni perfume for Valentine’s Day
Domino’s is launching an entirely new way to smell strongly of processed meat. The pizza chain is releasing Eau de Passion, a perfume that’s said to smell like a pepperoni pizza.
The scent, contained in a 30-milliliter pyramid bottle, is being dispersed via a weeklong giveaway contest in the UK.
As traditional advertising has lost relevance, brands have, oddly enough, increasingly turned to smell-o-marketing. Last year, Auntie Anne’s dropped a pretzel scent, Miller High Life launched a dive bar perfume, and Hellman’s announced a mayo fragrance. Sony earlier this year unveiled an IRL immersive gaming concept where players will seemingly be able to smell game scents in an LED screen-covered cube.
As traditional advertising has lost relevance, brands have, oddly enough, increasingly turned to smell-o-marketing. Last year, Auntie Anne’s dropped a pretzel scent, Miller High Life launched a dive bar perfume, and Hellman’s announced a mayo fragrance. Sony earlier this year unveiled an IRL immersive gaming concept where players will seemingly be able to smell game scents in an LED screen-covered cube.
