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NOVEL FINDINGS

Happy Read Across America Day — 40% of US adults didn’t read a single book last year

A YouGov survey finds that the top 4% of American readers accounted for nearly half of all books consumed in 2025.

Millie Giles

Today is Read Across America Day, an event launched by the National Education Association almost three decades ago to encourage reading on Dr. Seuss’ birthday every year.

However, it’s now much more likely that you’ll find Americans sitting on their own with a phone than snuggled in a nook with a book. Literacy rates among US students are still on the decline, with test scores released by the NAEP last year finding that 33% of eighth graders and 40% of fourth graders were reading at a “below basic” level — the highest shares seen since 1992 and 2000, respectively, as detailed by The Atlantic.

Hardback to crack

A recent YouGov survey suggests that American adults might also have turned the page on reading, with 40% of respondents saying that they didn’t read a single book in 2025. Though the poll found that the median American read two books, the average number of books read per person was eight... largely owing to the top 4% of readers, who got through 46% of all books consumed.

But of the remaining Americans that dabble in literature at all, which genres have them hooked?

The YouGov figures show that the most popular genre overall — with physical, digital, and audiobook formats taken into account — was mystery and crime, with 35% of American adults saying they read something from the category.

Still, no cohort enjoyed a genre as much as male respondents did history books, with 42% of male readers reporting leafing through the genre in 2025, which is at least 13% more than the share of men who said they read any other style.

It turns out having a “roman empire” could actually be a greater force for forging bookworms than romance-heavy trends on #BookTok. According to data from the American Time Use Survey, even as reading for pleasure has dropped more than 40% across the last 20 years, the time that men spent reading increased by ~25% in 2024, while women’s reading rates slumped — though women still out-read men by some 36 minutes per day.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
Sherwood News

In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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