They’re doing it: they’re making Sphere 2
The $2.3 billion ads-on-the-outside, events-on-the-inside orb that’s quickly become a success in Las Vegas is getting a twin in Abu Dhabi.
This new globe will be similarly sized to the 580,000-square-foot domed display with a capacity of 20,000 in Vegas, which has recently turned into a 366-foot-tall chicken Big Mac.
Sphere Entertainment has successfully sold skyline-sized ads and hosted residencies from tourist-friendly acts like Phish and the Eagles. Last month, it held its highest-grossing event yet: UFC 306. In August, it announced full-year revenue of $1.03 billion, almost double from a year earlier.
Sphere has seemingly had its giant eye set on global expansion since the beginning, though it’s been a bit of a tough sell so far. London’s mayor blocked plans to construct one in the city last year.
Sphere Entertainment has successfully sold skyline-sized ads and hosted residencies from tourist-friendly acts like Phish and the Eagles. Last month, it held its highest-grossing event yet: UFC 306. In August, it announced full-year revenue of $1.03 billion, almost double from a year earlier.
Sphere has seemingly had its giant eye set on global expansion since the beginning, though it’s been a bit of a tough sell so far. London’s mayor blocked plans to construct one in the city last year.
