The Messi effect: Miami's new superstar is making serious waves

9/5/23 7:00PM

The GOAT

‍The Messi effect is already in full swing less than 2 months after he officially signed for Inter Miami, with daily signups for Apple’s MLS Season Pass shooting up on the days when the Argentinian maestro turned out for his team.

According to data from subscription analytics specialists Antenna, cited by the WSJ, over 110,000 US fans signed up for Apple’s exclusive MLS coverage on July 21st ahead of Messi’s dramatic Miami debut, where he came off the bench to score a 94th-minute winner.

‍Miami’s heat

‍Messi has got off to a flying start for Inter Miami with 11 goals and 8 assists over 11 appearances so far, but he’s also been working wonders off the pitch. Since his arrival, Messi's pink jersey has been the best-selling shirt across all sports on Fanatics, resale prices of Miami tickets have soared more than 1000%, and Google search interest in the club has regularly hit new highs.

Messi’s also been instrumental in launching the club’s social media presence into the stratosphere too, helping Miami’s Instagram account become the most-followed franchise across the MLS, NFL, NHL, and MLB, according to the Washington Post. When the news broke that Messi would be joining Inter in June, the club’s follower count soared by almost 7.5 million, and it’s kept climbing since, counting more than 13.8 million new Insta fans since the start of the year.

Max Knoblauch10h

Hollywood is developing a film adaptation of the wildly popular Roblox gardening sim created by a 16-year-old

A popular Roblox game being developed for the big screen could test the limits of the recent success of video game film adaptations.

“Grow a Garden,” a gardening sim in which players plant seeds, sell their crops for in-game currency called sheckles, and then use that money to purchase more seeds, is reportedly being adapted as a feature film by production company Story Kitchen (which has adapted other video games for the big and small screen such as “Tomb Raider”). Can we start the awards season buzz now?

The game has become hugely popular, boosting Roblox’s player counts and breaking concurrent user records multiple times in recent months. It was also originally created by a 16-year-old.

No doubt Hollywood, and Roblox, are hoping that every kid-friendly video game adaptation can see the billion-dollar (or close to it) success of Nintendo’s “The Super Mario Bros. Movie” and Microsoft’s “A Minecraft Movie.”

Story Kitchen Developing Film Adaptation Of Roblox Game ‘Grow A Garden’

The game has become hugely popular, boosting Roblox’s player counts and breaking concurrent user records multiple times in recent months. It was also originally created by a 16-year-old.

Luke Kawa11/4/25

Thieves are targeting “Pokémon” cards in robberies since they’ve skyrocketed in value

A real-life mishmash of different Team Rocket wannabes is having a lot more success thieving “Pokémon” cards than Jessie and James ever did in their attempts to pilfer Pikachu throughout the anime series.

The Washington Post reports on a string of DC-area heists of “Pokémon” cards, with CGC Cards Vice President Matt Quinn quoted as saying, “Any time you’re carrying around collectibles that are worth money, whether it be gold bars, Pokémon cards, coins, toy trains, or whatever it might be, you have to be vigilant with knowing that you’re carrying collectibles that can be easily stolen from you,” adding that these episodes are happening across the country.

Gotta thieve ’em all is an outgrowth of the massive boom in the value of “Pokémon” cards, with The Wall Street Journal reporting on 3,000% returns earlier this year. Their meteoric rise has been a big boon to GameStop, whose collectibles business has played a critical role in the stabilization and nascent turnaround of its operations.

Both individual cards and unopened packs have been targeted in robberies of stores and personal residences, per the Post report.

Stealing unopened packs of “Pokémon” cards is effectively thieving and buying call options at the same time: an individual pack might not be worth much on its own, but the most valuable cards in the recently released Mega Evolutions set are going for over $1,000. And at about 23 grams per pack and relative differences in security, the logistics seem a lot less onerous than trying to rob a gold dealer.

(Note: I don’t know for sure. I’m not a thief, besides that Klondike bar one time in high school.)

Max Knoblauch11/4/25

iHeartMedia surges on report Netflix, competing with YouTube, wants its video podcasts

Video podcasts are becoming a key part of Netflix’s efforts to keep pace closely behind YouTube in the streaming wars.

According to reporting by Bloomberg, the streamer is in talks to exclusively license video pods from iHeartMedia. Shares of IHRT surged on Tuesday morning.

Under the deal, iHeartMedia, which produces shows like “Las Culturistas,” “The Breakfast Club,” and “Jay Shetty Podcast,” would reportedly stop posting full episodes on YouTube — the site that more than a billion people use to watch podcasts every month.

Netflix made a similar deal with Spotify last month and will begin streaming 16 video podcasts produced by Spotify Studios early next year.

According to the Nielsen Gauge, YouTube pulled in 12.6% of all TV viewership in September, compared to 8.3% for Netflix.

Netflix Is in Talks to License Video Podcasts From iHeartMedia

Netflix made a similar deal with Spotify last month and will begin streaming 16 video podcasts produced by Spotify Studios early next year.

According to the Nielsen Gauge, YouTube pulled in 12.6% of all TV viewership in September, compared to 8.3% for Netflix.

Millie Giles

PERSONNEL BEST

11/3/25

The 2025 New York City Marathon saw a record number of runners

Almost 60,000 people took part in the NYC Marathon this year — as celebrities, influencers, and hordes of routine-starved young people keep long distance races on trend.

Millie Giles

FIT CHECK

10/31/25

“KPop Demon Hunters” costumes will probably be everywhere this Halloween

Again, Google Trends data shows one of the year’s buzziest movies is inspiring Halloween heads across the country.

"KPop Demon Hunters" Themed Zone Opens In Everland