Netflix slumps as Elon Musk ramps up calls for boycotts on the streaming giant

Netflix shares slumped Thursday, down for the third straight day, as Elon Musk continued to push for users to cancel their subscriptions to the streaming giant.

The backlash centers mostly on Netflix’s animated series “Dead End: Paranormal Park,” though Musk has also referenced “The Baby-Sitters Club,” shows that touch on transgender themes. On Tuesday, he replied “Same” to a user who said they’d canceled Netflix, confirming he had too. Early Wednesday he urged, “Cancel Netflix for the health of your kids.”

Musk continued to back a boycott on Thursday, resharing to his 227 million X followers several posts of users canceling their accounts and highlighting cultural criticisms around the show.

Netflix stock has performed well this year, rising about 30%.