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Seattle Seahawks Super Bowl Victory Celebration & Parade 2
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The Seahawks got put up for sale just 10 days after winning Super Bowl LX

With a second Lombardi Trophy behind it, the franchise could fetch a record-breaking $8 billion, per execs.

Millie Giles

After weeks of speculation, and even less time from a Super Bowl win, the Seattle Seahawks have officially been put up for sale, the Paul G. Allen Estate confirmed in a statement on Wednesday.

Having defeated the New England Patriots 29-13 to win the team’s second-ever NFL title on February 8, the Seahawks are now underway with a sales process that’s expected to continue through the 2026 offseason, per CNBC.

Hawker market

Following the death of longtime owner Paul Allen — who bought the Seahawks for $200 million nearly 30 years ago — the franchise was placed in a trust in 2018, headed by the Microsoft cofounder’s sister, Jody Allen, with a directive that it would eventually be sold and the proceeds given to charity.

It’s worth pointing out that league rules require an individual, rather than a group or trust, be the controlling owner of a franchise, leading to reports that the Seahawks were hit with a $5 million fine for their current structure. The NFL commissioner has since denied the fine reports.

Of course, with the way sports team valuations (especially in the NFL) have soared in the years since Allen’s initial investment, the Seahawks will fetch many magnitudes more than they did in 1997, when the takeover bid helped the team out of a particularly turbulent passage in its history.

Sports teams valuations 2025
Sherwood News

Given that Forbes was already valuing the team at $6.7 billion by the end of 2025 — before they had a second Super Bowl win to their name — the franchise could likely end up with one of the biggest price tags in sporting history. Indeed, the 2025 valuation had already put the Hawks as the joint 21st-most-valuable sports team in the world alongside NBA team the Boston Celtics... though this was still about half the value of the Dallas Cowboys, which has held Forbes’ top spot for 10 consecutive years.

But, in light of another Lombardi Trophy on the shelf at Lumen Field, the sale looks poised to break the NFL record for a franchise purchase, with a team exec telling ESPN that the deal could fetch up to $8 billion. The current record was set in 2023, when the Washington Commanders were sold for $6.05 billion.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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