Nintendo’s Switch 2 had a record-setting launch month in the US
Fresh data from research firm Circana showed a banger of a June for the Switch 2.
A piece of advice to video game titans thinking about developing their next console: try waiting eight years and not changing much at all.
The strategy has worked out well for Nintendo, which sold 3.5 million Switch 2s worldwide in the first four days after its release. New research from analytics firm Circana shows that industry fears around tariffs and inflated game prices didn’t significantly slow down demand for the console in the US, at least in its first month.
In a series of posts on BlueSky, Circana Director Mat Piscatella shared that 1.6 million Switch 2s were sold in the US in June, making it the most successful console launch in the country on record.
“Mario Kart World” reaped the benefits of being the Switch 2’s only exclusive game available at launch, with 82% of buyers of the console also picking up the $80 title, according to Circana.
June 2025 U.S. Video Game Market Highlights from Circana - Nintendo Switch 2 debuted as the fastest selling video game hardware device in US history, while consumer spending in both video game hardware and accessories reached new all-time June records.
— Mat Piscatella (@matpiscatella.bsky.social) July 23, 2025 at 9:00 AM
[image or embed]
The “Super Mario” maker still has a long way to go to achieve the 15 million Switch 2 sales it’s aiming for by the end of its fiscal year in March, and an even longer way to go to surpass the original Switch’s 152 million all-time unit sales.
