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Six Kings Tennis Slam
Screenshot of the 6 Kings Tennis Slam promo video (courtesy of Sela via YouTube)

Saudi Arabia’s oil money is flooding into a new sport: tennis

Criticisms of “sportswashing” are only likely to intensify as Saudi Arabia pumps millions into the Six Kings Slam, the country’s latest big budget sporting event

Saudi Arabia’s oil boom has transformed deserts into glistening cities, reshaped the geopolitics of the region, upended the world of golf, turned Manchester City into a soccer superpower, and produced the foundation for one of the most ambitious — and expensive — development projects in history (Vision 2030). Now, that flood of capital is finding its way into the world of tennis with the Six Kings Slam, an exhibition tennis tournament featuring some of the biggest names in the sport, set to be held on October 16-19th in Riyadh.

The trailer for the event looks more like the promotion for a Marvel movie than a tennis tournament — at one point in the video world number 3 Carlos Alcaraz hits a backhand with such venom that it carves a tennis ball-shaped hole in his cyborg opponent. His rival — the world’s top-ranked player, Jannik Sinner — is seen carving a statue of himself out of stone with vicious serves, Rafael Nadal is depicted as a kind of clay warrior god... and the rest is frankly hard to describe.

So how did Saudi Arabia convince some of the biggest names in tennis to travel to Riyadh, in the middle of an increasingly gruelling tennis season, to play a tournament that offers no ranking points? The $1.5 million reported appearance fee, which each participant will receive even if they lose every match, certainly helps.

Prize money for Saudi Arabia tennis Six Kings Slam
Sherwood News

Indeed, the prize money that’s been reported is unheard of in tennis, with the winner set to take home $6 million. That’s ~60% more than the winners of the US Open or Wimbledon got over the summer, an achievement which required 7 match wins over two weeks.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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