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Squid Game Season 2
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Season 2 of Netflix’s biggest ever TV show is just over a week away

The “Squid Game” follow-up is coming — one of the fruits of Netflix spending tens of billions on international content.

Great news for (patient) fans of dystopian Korean TV shows: over three years after the first season debuted, we’re now just over one week out from the follow-up to Netflix’s ultra-popular “Squid Game” series.

Hype for season 2, which will see Player 456 return to the high-stakes survival game, has grown ever since the first season dropped, with millions eager to tune back in to Netflix’s most-watched show of all time. At the time of writing, season 1 has been viewed more than 265 million times (~2.2 billion hours watched), while the first season of “Wednesday” has racked up 252 million views

While the runaway success of “Squid Game” puts the series in a league of its own — having spawned a spin-off game show, helped MrBeast become the biggest YouTuber of all time, and played a pivotal role in the booming wave of Korean cultural exports — it’s not the only non-English show to make a splash, as Netflix continues to look beyond North America.

Netflix international spending
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With other hits like “Money Heist,” just three seasons of which have racked up over 285 million views between them, and “Lupin” catching on massively across Netflix’s many international markets, it’s little wonder that Netflix has doubled down on international TV and films.

According to Ampere Analysis data cited by Variety, the streamer spent $7.1 billion on international content in 2024, up 7x in just seven years, a clear sign of just how deeply Netflix’s focus has shifted toward making content for local audiences overseas that can be also be exported globally with subtitles or dubbed audio. The bet has paid off handsomely, too, as Reed Hastings’ company extends its lead over competitors like Disney+ and adds subscribers in every region.

Interestingly, Netflix’s Q4 report in January 2025 will mark the last quarter that the company will report subscriber figures for (bad news for chart makers), but at least you can binge season 3 of “Squid Game,” which is also slated for next year.

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Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of its Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription by 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch, instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
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In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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