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Squid Game Season 2
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Season 2 of Netflix’s biggest ever TV show is just over a week away

The “Squid Game” follow-up is coming — one of the fruits of Netflix spending tens of billions on international content.

Great news for (patient) fans of dystopian Korean TV shows: over three years after the first season debuted, we’re now just over one week out from the follow-up to Netflix’s ultra-popular “Squid Game” series.

Hype for season 2, which will see Player 456 return to the high-stakes survival game, has grown ever since the first season dropped, with millions eager to tune back in to Netflix’s most-watched show of all time. At the time of writing, season 1 has been viewed more than 265 million times (~2.2 billion hours watched), while the first season of “Wednesday” has racked up 252 million views

While the runaway success of “Squid Game” puts the series in a league of its own — having spawned a spin-off game show, helped MrBeast become the biggest YouTuber of all time, and played a pivotal role in the booming wave of Korean cultural exports — it’s not the only non-English show to make a splash, as Netflix continues to look beyond North America.

Netflix international spending
Sherwood News

With other hits like “Money Heist,” just three seasons of which have racked up over 285 million views between them, and “Lupin” catching on massively across Netflix’s many international markets, it’s little wonder that Netflix has doubled down on international TV and films.

According to Ampere Analysis data cited by Variety, the streamer spent $7.1 billion on international content in 2024, up 7x in just seven years, a clear sign of just how deeply Netflix’s focus has shifted toward making content for local audiences overseas that can be also be exported globally with subtitles or dubbed audio. The bet has paid off handsomely, too, as Reed Hastings’ company extends its lead over competitors like Disney+ and adds subscribers in every region.

Interestingly, Netflix’s Q4 report in January 2025 will mark the last quarter that the company will report subscriber figures for (bad news for chart makers), but at least you can binge season 3 of “Squid Game,” which is also slated for next year.

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Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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