Suited
Netflix has a brand new hit show… sort of. Suits, which wrapped its 9th and final season back in 2019, hit US Netflix for the first time in history on June 17 and viewers have been glued to the New York-based legal drama ever since.
The show has just broken the same Nielsen streaming record, highest watch time for an acquired series, twice in 2 weeks, racking up a whopping 3.7 billion minutes of viewing from July 3-July 9 — proof that there’s very much still an appetite for "older" shows.
Rebooted
The show’s renewed popularity comes at a time when streamers and traditional networks are being forced to look away from new programming, with writers’ and actors’ strikes still blighting the Hollywood film and TV industry. Suits started in 2011 and was a hit with audiences throughout its 8-year run, as its IMDB ratings heatmap can attest.
Social media has certainly played its part in the Suits renaissance, with its star actors driving much of the renewed buzz. Indeed, while Wikipedia interest in the show itself spiked after it was added to Netflix in June — 720,000 people viewed the Suits page in July — its stars have piqued the viewers’ interest even more. Gabriel Macht, who played Harvey Specter in the show, had 780,000 people looking at his page, while actress Meghan Markle’s Wikipedia attracted 730,000 visits. Interestingly, that’s only her 4th top month in the last 3 years, having made a slightly sideways career move after leaving the show.
Go deeper on the streaming biz: Check out our recent Sunday Deep Dive — Streamonomics!
