Super Bowl ads: How much does a 30-second Super Bowl ad cost? We explore

2/4/21 7:00PM

Next Sunday is Super Bowl LV, where the Tampa Bay Buccaneers and the Kansas City Chiefs will battle it out to decide the league champion for the 2020 NFL season. A lot of the usual Super Bowl traditions — big gatherings with lots of friends and family — may not be as easy but one thing remains constant; there will be ads, and they will cost a lot to run.

‍Peak Super Bowl ads?

‍This year a 30-second slot is set to cost $5.5 million. For $183,000 per second, you'd expect to be reaching a lot of people with your ad, and you are. Last year almost 100 million people tuned in to watch the Super Bowl live. That's a huge audience but it's actually down from the peak of 2014 when more than 114 million people tuned in.

For some context, Digiday have put together what you could buy for $5.5m in digital media spend. They estimate you could get 275m+ ad impressions on YouTube, 6.1m clicks from Google or 22 weeks of TikTok hashtag challenges with a top influencer. We'll chuck in that you could also sponsor this newsletter exclusively for a really long time (clearly the best option).

_‍_The decline in viewership, on linear TV at least, suggests that peak Super Bowl ads might well be behind us.

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Prediction markets show “One Battle After Another” leads in Oscar race for Best Picture

It’s finally Oscars week — and with voting officially closed, all that’s left to do is count the ballots and wait to see who wins this Sunday night.

This year, the acting categories have been the most interesting to watch, especially the showdown between “Marty Supreme” star Timothée Chalamet and “Sinners” actor Michael B. Jordan for Best Actor. While Chalamet was long the favorite, Jordan has caught up and overtaken him after winning the Actor Award.

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

But perhaps the most exciting race of all is for Best Picture. Out of the 10 nominees, the two at the top are Paul Thomas Anderson’s “One Battle After Another” and Ryan Coogler’s “Sinners,” both of which are studio releases from Warner Bros. Discovery.

Which will win the top prize seems to be split among award pundits and experts. As of Monday afternoon, Gold Derby still has “One Battle After Another” as the front-runner with odds of 76.87%. AwardsWatch, AwardsRadar, and Numlock Awards are also still predicting that “One Battle After Another” will take the statue for Best Picture.

On the other side, reporters from some major trade publications like Variety’s Clayton Davis and The Hollywood Reporter’s Scott Feinberg predict that “Sinners” will take the top honor.

Odds in the prediction markets currently show that “One Battle After Another” is still ahead of “Sinners,” with the former priced in at 75% while the latter is priced at 23%.

Super Bowl ads: How much does a 30-second Super Bowl ad cost? We explore

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