On your own, kid: Taylor's solo appeal is unique amongst streaming royalty
Just looking at the top 5 most-listened-to artists on Spotify, Taylor’s biggest hits are notable for being overwhelmingly…well, her. A staggering 147 out of the 152 Taylor Swift songs that have amassed more than 100 million plays are songs in which Swift is the lead artist. Drake is involved in more songs to cross that threshold, 218 to be exact, but more than one-third (72) of those are songs in which Drake is only a feature on the track, not the main event.
Tourism (Taylor's Version)
The Eras Tour has so far grossed more than $300 million since March, overtaking legends Bruce Springsteen and Elton John to become the biggest tour of the year. But how far can it go? Pollstar have estimated that it could gross over $1.4 billion by the time it concludes in August 2024, which would make it the highest grossing tour of all time.
One study from research company QuestionPro reported that fans have individually spent an average of $1,300 per show to attend the tour, including tickets, travel, accommodation, and clothing. If concertgoers continue to spend at this rate, the tour could generate some ~$4.6 billion in consumer spending in the US alone.
Indeed, earlier this month, occupancy rates in Chicago hit an all-time high (96.8%) when Swift performed 3 shows there, and it was noted by the Federal Reserve Bank of Philadelphia in its most recent ‘Beige Book’ — which, as the name suggests, isn’t usually the most riveting report — that a major boost in hotel revenue seen in May was largely credited to “an influx of guests for the Taylor Swift concerts in the city”.
