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With US preorders starting tomorrow, Nintendo issues a warning about Japanese Switch 2 supply

In a bit of a bittersweet chiptune symphony, demand for Nintendo’s Switch 2 appears to be significantly outpacing the gaming giants expectations, potentially squeezing supply.

In a post on X, the company said it has already received 2.2 million preorders for its new console in Japan, which far exceeds its expectations. Nintendo President Shuntaro Furukawa apologized that a significant number of preorder applicants wont be selected.

Nintendo sold less than half a million units of the original Switch in its first month on sale in Japan in 2017. The original Switch has been out for eight years, longer than the typical console lifespan, sending hype (and sales expectations) skyrocketing. Theres also the matter of price: the Japanese-language handheld is roughly $120 cheaper in Japan than in the US.

The supply warning could be a sign of things to come in the US, where the delayed start date for preorders has been pushed to Thursday. Recent reports show that Nintendo has diverted virtually all of its Vietnamese production to the US to build up a stockpile in the country amid tariff turmoil.

Nintendo recently said it wouldnt hike its $450 US price point for the Switch 2, though it has bumped the cost of many new accessories by $5 to $10. Even if tariffs squeeze margins, its elevated $80 software price ceiling could shoulder some of the burden.

Nintendo sold less than half a million units of the original Switch in its first month on sale in Japan in 2017. The original Switch has been out for eight years, longer than the typical console lifespan, sending hype (and sales expectations) skyrocketing. Theres also the matter of price: the Japanese-language handheld is roughly $120 cheaper in Japan than in the US.

The supply warning could be a sign of things to come in the US, where the delayed start date for preorders has been pushed to Thursday. Recent reports show that Nintendo has diverted virtually all of its Vietnamese production to the US to build up a stockpile in the country amid tariff turmoil.

Nintendo recently said it wouldnt hike its $450 US price point for the Switch 2, though it has bumped the cost of many new accessories by $5 to $10. Even if tariffs squeeze margins, its elevated $80 software price ceiling could shoulder some of the burden.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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