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Subtext: Younger generations are increasingly turning on subtitles

Subtext: Younger generations are increasingly turning on subtitles

Whatenheimer?

Despite grossing nearly $650 million at the global box office, receiving stellar reviews from a variety of outlets, and becoming the highest-grossing World War II movie of all time, Christopher Nolan’s Oppenheimer has been somewhat dogged by audiences complaining about inaudible dialogue.

While Nolan explained away the quieter moments in the film as an “artistic choice”, some muffled speaking scenes may have had moviegoers wishing they could switch subtitles on for the big screen in the same way many do on their own TV.

Subs split

At-home audiences have increasingly toggled subtitles “on” in recent years, though some demographics are more inclined to add the descriptors than others. While traditionally seen as a tool to assist the hard of hearing, a factor that could lead one to assume that older generations are behind the boom, it’s actually Gen Z reportedly driving the subtitle surge, owing to the “starkly different” viewing habits of the younger generation.

A new survey from YouGov supports that theory, revealing that 51% of US adults aged 18-29 are watching TV with subtitles “always” or “most of the time”. That figure becomes even more striking when compared to just 18% and 20% of those aged 45-64 and over 65s, respectively, who said the same. Subtitle users reported a variety of factors behind their preference, though enhanced comprehension and the ability to better understand accents lead the way, with 40% of respondents equally citing each reason.

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Prediction markets show “One Battle After Another” leads in Oscar race for Best Picture

It’s finally Oscars week — and with voting officially closed, all that’s left to do is count the ballots and wait to see who wins this Sunday night. 

This year, the acting categories have been the most interesting to watch, especially the showdown between “Marty Supreme” star Timothée Chalamet and “Sinners” actor Michael B. Jordan for Best Actor. While Chalamet was long the favorite, Jordan has caught up and overtaken him after winning the Actor Award.

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

But perhaps the most exciting race of all is for Best Picture. Out of the 10 nominees, the two at the top are Paul Thomas Anderson’s “One Battle After Another” and Ryan Coogler’s “Sinners,” both of which are studio releases from Warner Bros. Discovery

Which will win the top prize seems to be split among award pundits and experts. As of Monday afternoon, Gold Derby still has “One Battle After Another” as the front-runner with odds of 76.87%. AwardsWatch, AwardsRadar, and Numlock Awards are also still predicting that “One Battle After Another” will take the statue for Best Picture.

On the other side, reporters from some major trade publications like Variety’s Clayton Davis and The Hollywood Reporter’s Scott Feinberg predict that “Sinners” will take the top honor.

Odds in the prediction markets currently show that “One Battle After Another” is still ahead of “Sinners,” with the former priced in at 75% while the latter is priced at 23%.

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