Culture
Subtext: Younger generations are increasingly turning on subtitles

Subtext: Younger generations are increasingly turning on subtitles

Whatenheimer?

Despite grossing nearly $650 million at the global box office, receiving stellar reviews from a variety of outlets, and becoming the highest-grossing World War II movie of all time, Christopher Nolan’s Oppenheimer has been somewhat dogged by audiences complaining about inaudible dialogue.

While Nolan explained away the quieter moments in the film as an “artistic choice”, some muffled speaking scenes may have had moviegoers wishing they could switch subtitles on for the big screen in the same way many do on their own TV.

Subs split

At-home audiences have increasingly toggled subtitles “on” in recent years, though some demographics are more inclined to add the descriptors than others. While traditionally seen as a tool to assist the hard of hearing, a factor that could lead one to assume that older generations are behind the boom, it’s actually Gen Z reportedly driving the subtitle surge, owing to the “starkly different” viewing habits of the younger generation.

A new survey from YouGov supports that theory, revealing that 51% of US adults aged 18-29 are watching TV with subtitles “always” or “most of the time”. That figure becomes even more striking when compared to just 18% and 20% of those aged 45-64 and over 65s, respectively, who said the same. Subtitle users reported a variety of factors behind their preference, though enhanced comprehension and the ability to better understand accents lead the way, with 40% of respondents equally citing each reason.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

$5.6B

Disney could be well on its way to its third billion-dollar film of the year following a $345 million opening weekend for “Avatar: Fire and Ash.” The film’s opening gross puts the “Avatar” franchise’s total box office earnings at $5.6 billion — and counting.

The latest film, the second “Avatar” entry under Disney’s tent, earned about 75% of its total box office gross internationally — in line with previous movies in the (as of now) trilogy. Domestically, this one earned $88 million, falling short of expectations.

“Fire and Ash” was the widest Imax release ever, debuting on 1,703 screens globally and earning $43.6 million through the format. The $345 million “Fire and Ash” opening weekend was the second-highest of 2025, behind Disney’s “Zootopia 2,” which recently passed the $1 billion mark, globally.

Year to date, Disney has earned $5.8 billion globally at the box office.

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