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YouTube TV shed subscribers in Q1 2024, for the first time ever, after the NFL season ended

“YouTube TV” might sound like something of an oxymoron — with many turning to YouTube for short hits or highlights — but, since its launch in 2017, the premium service from YouTube had grown steadily to some 8 million subscribers. At least, until Q1 this year, when it took its first backward step.

Estimates from MoffettNathanson, reported by Variety’s VIP+, reveal that YouTube TV experienced its first quarterly loss of subscribers, dropping 150K paying members, as the virtual pay TV service begins to grapple with the seasonality of live sports offerings. The end of the football season — live TV's largest draw — makes Q1 particularly challenging for pay TV and this year the exodus wasn’t just limited to traditional cable.

YouTube execs will be hoping that the lost subscribers return once the season picks back up again come September, as YouTube TV holds the exclusive streaming rights to Sunday Ticket games… particularly because the company is still in the early years of a 2023-2029 deal that’s reportedly worth an eye-watering $2 billion a year. That is, as Variety points out, if the Sunday Ticket still exists following last week’s bumper antitrust trial verdict, in which the NFL was ordered to pay $4.7 billion to plaintiffs.

For years, YouTube TV was big tech’s answer to cord-cutting, but its latest quarter proves that consumers don’t exactly care how they get access to the content… once it stops being a draw, they will cancel.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)
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Roblox announces age-based accounts for young users as child safety lawsuits pile up

Roblox on Monday announced its first accounts created specifically for young children and teens, furthering its efforts to increase child safety on the platform.

In June, Roblox Kids (for ages 5 to 8) and Roblox Select (for ages 9 to 15) will roll out, following the company’s global launch of mandatory age checks in January.

The new account types will feature different default settings — chats will automatically be set to “off” on Kids accounts — and limit access to games of certain ratings depending on age.

Child safety lawsuits and social media bans are piling up for Roblox, whose shares have dropped more than 30% year to date. In February, Los Angeles County sued the platform, alleging it created a “largely unsupervised online world” in which “child predators can readily locate, contact, and interact with minors.”

The new account types will feature different default settings — chats will automatically be set to “off” on Kids accounts — and limit access to games of certain ratings depending on age.

Child safety lawsuits and social media bans are piling up for Roblox, whose shares have dropped more than 30% year to date. In February, Los Angeles County sued the platform, alleging it created a “largely unsupervised online world” in which “child predators can readily locate, contact, and interact with minors.”

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Amid engagement downturn, Epic Games reportedly planning first game with Disney for November launch

“Fortnite” maker Epic Games, struggling through an engagement downturn that led the company to lay off 1,000 employees last month, is leaning into its Disney partnership to turn things around.

Per a report by Bloomberg, the company is set to launch a new extraction shooter (in the vein of Nexon’s hit “Arc Raiders”) featuring Disney characters in November.

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

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