Adding “AI” to your company’s name was a blessing. Right now it’s a curse.

There’s no better way to make sure everyone knows you’re in the AI business than literally putting it in your name, a tactic many US publicly traded companies have turned to to try to ensure their stocks get their fair share of any halo effect from the theme.

But when there’s a nascent pullback in everything AI, that also means you stick out like a sore thumb.

We scanned the S&P 500 Total Market Index for companies whose names make it very clear they’re in the artificial intelligence business (mostly relatively smaller stocks).

But following BigBear.ai and C3.ai’s tumbles in the wake of brutal earnings reports earlier this month, the selling in speculative and AI stocks has intensified over the past two sessions. The average stock in the below chart is down 8.7% over the past two sessions, while a Bank of America basket of mostly large-cap US AI beneficiaries has dropped about 7% over the same period.

SoundHound AI is at the bottom of the pack despite a dearth of company-specific news.

There is one exception to this rule: Gaxos.ai, omitted from the above chart. The stock went bonkers on Tuesday after launching a new AI image and video platform, but is giving back some of those gains today.