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Luke Kawa

AMC sinks in awful day for meme stocks of yesteryear

It’s a bad day to have been a meme stock in early 2021 or the second quarter of 2024.

Not only is GameStop selling off hard, but AMC is also down more than 6% as of 3:08 p.m. ET.

There’s no clear news driving the retreat, though Bloomberg Intelligence analysts did flag that the wildfires in California have severely dented North American movie-ticket sales.

“We think cinema attendance is likely to remain sparse through the end of the month despite fresh content from Universal, Warner Bros, and Sony,” Kevin Near and Geetha Ranganathan wrote in a January 13 note.

The stock is on pace to see more than twice as many put options change hands versus the average for the past month.

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The Trade Desk jumps on reported deal talks to help OpenAI sell ads

The Trade Desk rose double-digits in premarket trading on Thursday, up more than 16.5% at 5 a.m. ET, after The Information reported that OpenAI has held early partnership talks with the company to help the ChatGPT maker sell ads going forward.

Per the report, OpenAI will initially use external partners to sell ads and scale up its business, having launched ads on ChatGPT just last month. The Trade Desk, which offers an automated platform for advertisers to place ads on a large scale, will apparently be one of those partners. Will Doherty, The Trade Desk’s senior VP of inventory development, oversees partnerships with the platforms and companies where businesses place ads, and is involved in the OpenAI talks, per one of The Information’s sources.

Sam Altman’s company is reportedly planning to bring ad tech functions in-house eventually, including automating sales and offering performance information to advertisers.

Per The Information, OpenAI has projected that the new emphasis on ads could help double revenues from its consumer business to $17 billion, as it looks for different ways to monetize its platform’s ~910 million users. With that in mind, OpenAI has already explored partnerships with retailers like Target, which offers ad services, and has also recently announced a technology partnership with ad tech veteran Criteo.

The partnership arrives as a huge boon for TTD, after revenue growth slowed in the last fiscal year, with shares down more than 30% so far in 2026 before today’s early jump.

Per the report, OpenAI will initially use external partners to sell ads and scale up its business, having launched ads on ChatGPT just last month. The Trade Desk, which offers an automated platform for advertisers to place ads on a large scale, will apparently be one of those partners. Will Doherty, The Trade Desk’s senior VP of inventory development, oversees partnerships with the platforms and companies where businesses place ads, and is involved in the OpenAI talks, per one of The Information’s sources.

Sam Altman’s company is reportedly planning to bring ad tech functions in-house eventually, including automating sales and offering performance information to advertisers.

Per The Information, OpenAI has projected that the new emphasis on ads could help double revenues from its consumer business to $17 billion, as it looks for different ways to monetize its platform’s ~910 million users. With that in mind, OpenAI has already explored partnerships with retailers like Target, which offers ad services, and has also recently announced a technology partnership with ad tech veteran Criteo.

The partnership arrives as a huge boon for TTD, after revenue growth slowed in the last fiscal year, with shares down more than 30% so far in 2026 before today’s early jump.

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American Eagle posts stronger-than-expected Q4 earnings and revenue

If American Eagle has seen farther, it is by standing on the shoulders of Sydney Sweeney.

The jeans seller posted adjusted earnings of $0.84 per share, ahead of the $0.71 expected by analysts polled by FactSet. It booked $1.76 billion in fourth-quarter revenue, versus the $1.74 billion consensus.

Shares initially climbed more than 5% after-hours before paring gains to about 2%.

“Compelling new product collections, supported by fresh marketing campaigns, led to higher demand trends in the quarter,” said CEO Jay Schottenstein.

American Eagle said it’s expecting same-store sales to grow by high single digits in the first quarter.

Marketing controversy has proved to be a powerful mover of denim for AE. In its third-quarter earnings call in December, AE said its partnership with Sydney Sweeney — together with a Travis Kelce partnership — had garnered more than 44 billion impressions. The retailer hit meme stock status last July when it initially launched its “Sydney Sweeney has great jeans” campaign.

As of Wednesday’s close, American Eagle shares had climbed 120% since the Sweeney ad first landed.

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