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Luke Kawa

American Eagle soars after announcing collaboration with Travis Kelce (Taylor Swift’s fiancé)


American Eagle slid on Monday after Bank of America argued that its ad campaign with Sydney Sweeney wouldn’t be a big enough boost to offset the impact of tariffs.

American Eagle’s management has seemingly replied, “We see your concerns, and raise you Sydney Sweeney + Travis Kelce.”

Shares of the clothing company are up more than 5% after it announced a collaboration with the Kansas City Chiefs tight end’s Tru Kolors brand, which will include heavyweight, vintage-inspired tees, reimagined varsity jackets, and soft chenille pieces as well as cashmere sets, per the press release.

It’s a good time to capitalize on Kelce’s brand name, with the news coming just one day after the revelation that he and global music icon Taylor Swift have gotten engaged.

These limited-edition products will be made available in two drops made today and on September 24, per American Eagle.

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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