American Eagle posts stronger-than-expected Q4 earnings and revenue
If American Eagle has seen farther, it is by standing on the shoulders of Sydney Sweeney.
The jeans seller posted adjusted earnings of $0.84 per share, ahead of the $0.71 expected by analysts polled by FactSet. It booked $1.76 billion in fourth-quarter revenue, versus the $1.74 billion consensus.
Shares initially climbed more than 5% after-hours before paring gains to about 2%.
“Compelling new product collections, supported by fresh marketing campaigns, led to higher demand trends in the quarter,” said CEO Jay Schottenstein.
American Eagle said it’s expecting same-store sales to grow by high single digits in the first quarter.
Marketing controversy has proved to be a powerful mover of denim for AE. In its third-quarter earnings call in December, AE said its partnership with Sydney Sweeney — together with a Travis Kelce partnership — had garnered more than 44 billion impressions. The retailer hit meme stock status last July when it initially launched its “Sydney Sweeney has great jeans” campaign.
As of Wednesday’s close, American Eagle shares had climbed 120% since the Sweeney ad first landed.