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Luke Kawa

American Eagle spikes after Donald Trump says its Sydney Sweeney ad is the “HOTTEST” out there

Making products political is among the last thing management teams want (see: “Republicans buy sneakers too”), but American Eagle’s latest campaign has entered the public discourse in a major way since launch, leading the apparel maker to pull one of the ads from its social media channels.

Even so, I doubt American Eagle executives are bothered by their ad campaign with Sydney Sweeney receiving full-throated praise from none other than US President Donald Trump.

Trump Truth post on Sydney Sweeney

The stock surged following the launch of the retailer’s campaign featuring Sweeney amid a wave of retail buying, and conservative media outlets subsequently hit back at criticism of the ad campaign.

Now, the president looks to have spurred another buying spree. Shares are up nearly 16% as of 10:55 a.m. ET on volumes already 70% higher than their full-day average over the past month. Call volumes have topped 58,000 versus a full-day average of less than 18,000 over the past 20 sessions.

While attention may have focused on other areas, this ad campaign certainly seems to have legs.

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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