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Il Makiage Foundation
Il Makiage foundation

Beauty tech company Oddity soars after crushing Q1 estimates, dodging tariff fallout

The Il Makiage parent smashed sales expectations and brushed off tariff worries.

Nia Warfield

Shares of Oddity Tech jumped 12% in early trading after the tech-savvy beauty company delivered a standout Q1, easily topping expectations and skirting the worst of the global trade turbulence.

Adjusted diluted earnings per share came in at $0.69, beating the $0.59 FactSet estimate and sailing past the company’s own guidance of $0.61 to $0.63. Revenue was also a bright spot, reaching $268.1 million — well ahead of the $260.6 million Wall Street was looking for, and above Oddity’s forecast of $258 million to $262 million. Gross margins impressed as well, climbing to 74.9%.

Oddity is the tech-based parent company of TikTok-popular makeup brands including Il Makiage and SpoiledChild, known for using AR shade matching and algorithm-driven foundation quizzes to help shoppers find their perfect match. While beauty, like retail, is also susceptible to trade tensions, Oddity primarily sources from Europe and said any effects from tariffs will be limited.

“Our early and aggressive investments in this transformation allow us to sustain a powerful financial model, to beat our guidance, and to once again raise our full-year outlook — as we have done for eight straight quarters since our IPO,” CEO and cofounder Oran Holtzman said in a statement.

The company now expects full-year net revenue between $790 million and $798 million, up from its prior range of $776 million to $785 million. It also raised its forecast for adjusted diluted EPS to $1.99 to $2.04.

Oddity shares are up nearly 45% over the past year.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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