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Best Buy retail store, company logo on building exterior, Manhattan, New York City, New York, USA
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Best Buy posts strong Q2 but keeps guidance cautious as tariffs loom

Shoppers snapped up AI gadgets and Nintendo Switch 2s in the second quarter, but tariffs are keeping the retailer’s outlook in check.

Best Buy shares were down 4% Thursday afternoon after the electronics retailer delivered a solid Q2 but held its full-year guidance steady.

Adjusted diluted earnings per share came in at $1.28, beating the Street’s estimate of $1.21, while revenue hit $9.44 billion, above analysts calls for $9.23 billion. Same-store sales climbed 1.6%, versus an expected decline of 0.5%.

Looking ahead: Best Buy maintained its full-year outlook, projecting revenue of $41.1 billion to $41.9 billion and adjusted EPS of $6.15 to $6.30. While a bit above Wall Street’s $6.16 forecast, the guidance landed a bit flat given the buzz around gadgets and gaming demand and the general trend of companies raising guidance during this reporting period.

“We delivered better-than-expected results in the second quarter, and we feel increasingly confident about our plans for the back half of the year,” the company said in a statement. “Given the uncertainty of potential tariff impacts in the back half, both on consumers overall as well as our business, we feel it is prudent to maintain the annual guidance we provided last quarter.”

To mitigate tariff pressure, Best Buy has worked with suppliers to diversify production out of China, slashing its share of product costs from 55% down to a range of 30% to 35%.

Management said gaming and AI are proving to be big draws. For the Switch 2 launch in June, Best Buy doubled its in-store merchandising space and brought in Nintendo game trucks so shoppers could try the console out. Meanwhile, its computing lineup now includes 125 AI-powered laptops and desktops, with about 70% sold only at Best Buy.

Best Buy shares are down about 16% year to date.

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American Eagle posts stronger-than-expected Q4 earnings and revenue

If American Eagle has seen farther, it is by standing on the shoulders of Sydney Sweeney.

The jeans seller posted adjusted earnings of $0.84 per share, ahead of the $0.71 expected by analysts polled by FactSet. It booked $1.76 billion in fourth-quarter revenue, versus the $1.74 billion consensus.

Shares initially climbed more than 5% after-hours before paring gains to about 2%.

“Compelling new product collections, supported by fresh marketing campaigns, led to higher demand trends in the quarter,” said CEO Jay Schottenstein.

American Eagle said it’s expecting same-store sales to grow by high single digits in the first quarter.

Marketing controversy has proved to be a powerful mover of denim for AE. In its third-quarter earnings call in December, AE said its partnership with Sydney Sweeney — together with a Travis Kelce partnership — had garnered more than 44 billion impressions. The retailer hit meme stock status last July when it initially launched its “Sydney Sweeney has great jeans” campaign.

As of Wednesday’s close, American Eagle shares had climbed 120% since the Sweeney ad first landed.

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Investors are itching to buy the dip in memory stocks

The intense drubbing in South Korean stocks, with the benchmark Korean index (KOSPI) falling nearly 20% in its first two trading days of the week following a Monday holiday, represented a serious threat to the hottest AI trade: memory stocks.

South Korea’s market is dominated by two high-bandwidth memory giants: SK Hynix and Samsung.

After Tuesday’s tumble, US investors seemingly said enough is enough: it’s a buy-the-dip opportunity.

US memory stocks like Micron, Sandisk, Western Digital, and Seagate Technology Holdings are posting massive gains on the day. The advance comes amid positive commentary at a Morgan Stanley conference on demand for memory chips.

Even more interestingly, the iShares MSCI South Korea ETF is up big today despite the KOSPI falling 12% overnight, its largest drop on record. The ETF’s outperformance of the South Korean equity gauge is the largest since 2008, as the global financial crisis raged.

The daily performance of these two can differ materially since they trade at different times and don’t track precisely the same things. US investors are making the bet that a potential break in this momentum trade and the potential for an unwind of retail leverage in South Korean markets be damned, big drops in memory stocks are meant to be bought.

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