Markets
Ford Motor Company Sells Hertz Car Rental Group
(Karl Stolleis/Getty Images)
Rent to Own

The big winners of Trump’s autos tariffs? Rental cars.

Hertz and Avis are rallying as auto tariffs are set to take effect in April.

J. Edward Moreno

The big winners of President Trumps auto tariff announcement arent Tesla or Rivian, two American-made electric car firms. It’s rental car companies.

Hertz and Avis are each up roughly 20% on Thursday, the first trading day after Trump declared that his administration would slap a 25% import tax on vehicles and auto parts coming from outside the US. If the stocks stay at this level, it would be the best single day for Hertz stock and the best day for Avis since 2021.

As new cars are expected to get pricier, these companies fleets will suddenly become more valuable. Rental car companies often sell their used cars, which may be in higher demand while the tariffs are in place.

Retailers that sell auto parts may also get more traffic as consumers keep their cars longer. Advanced Auto Parts, O’Reilly, and Autozone all rose on Thursday as well.

More Markets

See all Markets
Stock market risk

Goldman: “We see three main areas of risk” for the market

If fresh data on the state of the US economy starts to confirm slowdown fears, buckle up.

markets

Lucid continues its autumn rout, hitting a fresh all-time low following a price target cut by Stifel

It’s been a rough 48 days for luxury EV maker Lucid, which fell to a fresh all-time low on Monday following a price target cut by analysts at Stifel.

Stifel lowered its Lucid price target to $17, from $21, with analyst Stephen Gengaro writing that the company will likely require additional capital over the next few years. According to Stifel’s note, published Monday, Lucid’s production is improving but it’s still in the “prove-it-to-me” stage, and vehicles that could elevate sales volumes are “likely two years away.”

Last week, Lucid announced that it plans to raise $875 million through a private offering of convertible senior notes due in 2031. The company lowered its production outlook and reported negative free cash flow of $955 million in its third quarter.

Since the end of the EV tax credit on September 30 — which Lucid’s pricey vehicles only qualified for through leasing loopholes — its shares are down more than 40%. Zooming out, Lucid’s stock has shed 98% of its value from its 2021 highs amid peak electric vehicle optimism.

Dell Double Downgrade

Dell dives on double downgrade from Morgan Stanley

JPMorgan analysts, on the other hand, have a much different view.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.