BitMine announces $200 million investment in Beast Industries, the business arm of YouTube star MrBeast
Not content with generating money through digital assets, BitMine Immersion Technologies is also attempting to cash in on another largely incorporeal industry: the attention spans of young people.
The ethereum treasury company announced a $200 million equity investment into Beast Industries, the holding company for the various ventures of YouTube star Jimmy Donaldson, aka MrBeast. While most of these operations revolve around digital content, we’d be remiss not to note that this also includes Feastables.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said BitMine Chairman Tom Lee. “Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
Beast Industries CEO Jeff Housenbold added that the company was looking forward to “exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.”
However, in my personal view this is hardly the most eye-catching collaboration MrBeast has been involved with in the past 24 hours...