Chinese EV maker Nio sinks as a surge of orders for its new SUV create a 6-month backlog
Shares of Nio are falling Monday on the bittersweet news that its latest SUV (the ES8, priced to compete with Tesla’s Model Y) is too popular.
According to Chinese media reports, up to 50,000 ES8 orders may have been placed in the vehicle’s first 36 hours, surpassing Nio’s 40,000-vehicle production cap for this year.
Customers now ordering the ES8 won’t receive their vehicle for 24 to 26 weeks, or six months.
Nio CEO William Li said that the ES8’s production capacity will reach 15,000 units by December.
Customers now ordering the ES8 won’t receive their vehicle for 24 to 26 weeks, or six months.
Nio CEO William Li said that the ES8’s production capacity will reach 15,000 units by December.