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JPMorgan downgrades Roblox, says hits like “Steal a Brainrot” are past their peak

Shares of kid-focused gaming platform Roblox fell about 3% in premarket trading on Friday following a downgrade by JPMorgan to “neutral” from “overweight.”

As part of the firm’s 2026 outlook, analyst Cory Carpenter cited key headwinds that could dampen Roblox’s prospects next year. Among them: the need for more viral hits like “Grow a Garden” and “Steal a Brainrot,” which Carpenter says are past their peaks.

According to JPMorgan, further engagement hits could also come from Russia’s ban of the platform (the bank noted that Russia’s ban could affect up to 10 million daily active users, as it’s a top five market) and the facial age estimation rollout coming next month, which Roblox has said may “negatively impact platform engagement in the short term.”

Also looming for Roblox and the entire gaming industry is Take-Two’s expected mass hit “Grand Theft Auto VI.” Per Carpenter, the rollout of the Fornite and Unity Software partnership could also create more noise for Roblox.

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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