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The entrance of US Steel’s Great Lakes Steel Plant (Aaron J. Thornton/Getty Images)
nerves of steel

Cleveland-Cliffs CEO vows vengeance on Nippon Steel’s leader as he brazenly vies to buy US Steel

Lourenco Goncalves is taking another run at a big purchase.

Luke Kawa

Cleveland-Cliffs is poised to make another attempt at purchasing US Steel after US President Joe Biden kiboshed the acquisition of the Pittsburgh-based miner by Japan’s Nippon Steel.

Lourenco Goncalves, CEO of Cleveland-Cliffs, made this clear at an event in Pennsylvania on the heels of media reports suggesting a joint bid along with Nucor would be in the offing.

Shares of US Steel were up as much as 10% on the day, with Cleveland-Cliffs gaining nearly 6% at its peak.

US Steel had opted to accept Nippon’s offer rather than a bid made by Cleveland-Cliffs in part because it thought the Japanese firm would be more likely to gain approval amid antitrust concerns. In the wake of the scuttled deal, Nippon has sued not only the Biden administration but also Cleveland-Cliffs and its CEO, alleging that they are part of an “unlawful campaign to monopolize critical steel markets.”

Goncalves is a seasoned vet with a strong track record as an operator in the mining space. He is also, as you can see (thanks to Axios’ Dan Primack), a walking quote machine:

Some other Bloomberg headlines from the Pennsylvania event where Goncalves is speaking:

  • *CLEVELAND-CLIFFS CEO SAYS HELL GO AFTER NIPPON STEEL CEO

  • *CLIFFS PURCHASE OF US STEEL IS A CASE OF WHEN NOT IF: CEO

  • *CLIFFS CEO SAYS HED RENAME COMPANY US STEEL IF DEAL GETS DONE

(If you search #Goncalvesing on X, you will be treated to a list of the CEO’s most colorful comments throughout the years compiled mostly by myself and Bespoke Investment Group strategist George Pearkes, which range from “off-piste” to “not suitable to be repeated in polite company.”)

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Luke Kawa

Crocs rises on new marketing campaign for HeyDude brand starring Sydney Sweeney


Sydney Sweeney has great... feet?

Shares of Crocs are rising after the footwear company’s HeyDude brand unveiled a new marketing effort starring actress Sydney Sweeney for its Austin Lift shoe line.

Sweeney’s controversial ad campaign for American Eagle spurred a massive jump in the denim maker’s shares, caught the attention of the president, and prompted “an uptick in customer awareness, engagement, and comparable sales,” per American Eagle’s management.

Sweeney was first announced as HeyDude’s global spokesperson in August 2024, and doesn’t seem to have given the brand a major boost so far.

Max Knoblauch
9/26/25

Ford and GM reach 52-week highs as EPA seeks to repeal emissions rules

Shares of Ford and GM are each trading at 52-week highs on Friday, as investors pile into gas-powered US automakers with the looming end of the EV tax credit and the Trump administration’s potential repeal of vehicle emissions standards.

A lobby representing Ford, GM, and nearly all other major automakers has expressed support for the EPA’s proposal to repeal the long-standing endangerment finding that declared greenhouse gases a threat to human life. The finding provides the legal foundation for the EPA to regulate vehicle emissions.

Yesterday, EV giant Tesla urged the Trump administration to keep the standards in place.

Friday afternoon saw Ford shares reach their highest level since July 2024, while GM’s stock hit highs not seen since January 2022.

Citi equity analysts on the key valuation issue facing the market.

Citi’s US market analyst on the key valuation test facing the market

“It kind of comes down to, what inning do you think we are in this AI game?”

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Luke Kawa

GameStop surges as company offers promotions to boost launch of “Pokémon” Mega Evolution set

GameStop is jumping as the company offers promotions to boost interest for today’s North American launch of the Mega Evolution set of the “Pokémon Trading Card Game.”

Options activity is a little more tilted to the bull side than usual. Over the past month, a little less than four calls have changed hands for every put option. As of 10:22 a.m. ET, that ratio is over five to one.

It’s a big day for collectibles fans and gamers alike: beyond the “Pokémon TCG” drop, there are also new collections from “Yu-Gi-Oh! and Magic: The Gathering being released and EA SPORTS FC 26, as well.

As we’ve written, Pokémon trading cards have been skyrocketing in value, and GameStop’s collectibles business has been accelerating. These are two sides of the same coin.

Mega Gardevoir... here I come!

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